Marketing and Brand Management (Taught)

*Expand your practical, theoretical and professional experience with our Master's in Marketing and Brand Management.
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• Understand customer behaviour and needs in an increasingly challenging and competitive business climate.

• Keep up-to-date with the ever-evolving role of data in business, and learn to make better decisions – faster.

• Learn how to incorporate increasing expectations of social responsibility into marketing and brand management strategies.

Marketing and Brand Management at Bath Spa University provides you with the skills and practical experience that organisations need in an ever-changing business environment.

It provides opportunities to develop your professional networks, and enables you to experience the aspects of marketing and brand management most relevant to your chosen career path.

During the course, you'll combine bespoke marketing and brand management modules with a choice of more general business and management modules. You'll also get the chance to produce a substantial sector-facing body of work in marketing and brand management.