Course contact details
Future Students Enquiry Team
Email:futurestudents@bournemouth.ac.uk
Phone:01202 961916
Bournemouth University
Talbot Campus
Fern Barrow
Poole
BH12 5BB
Marketing Communications with Digital Strategy
- 2 Study options
- Undergraduate
- Main Site
Course summary
In an ever-evolving digital landscape, there's a continuous demand for imaginative and inventive marketing professionals. Delve into pioneering media techniques and develop the expertise to enhance brand visibility and product recognition.
Why study BA (Hons) Marketing Communications with Digital Strategy at BU?
-
Gain insight into various applications, tools, strategies, and techniques essential to building a professional portfolio that you can show to future employers
-
Develop specialist skills to stay at the cutting edge of social marketing, content creation, and digital analytics. Create multi-media content including videos, podcasts, infographics, and social media posts using a comprehensive range of industry relevant software
-
Work on live briefs set by industry for unit assessments, learn from professionals who deliver guest lectures and workshops every year and co-create academic and professional research with staff including consultancy projects for industry clients
-
Benefit from our classes with industry guest speakers from prestigious companies such as Edelman, Google, Adam and Eve, Creative Orchestra, DCM, Thinkbox, Channel 4 and Bright Blue Day
-
Tailor your degree to suit you with the opportunity to move across our Marketing Communications courses at the end of your first year and select from a range of option units in your final year
-
Tackle real-world industry projects during the course and have the opportunity to apply the skills you've acquired during your placement, collaborating with our extensive network of employers worldwide.
Modules
Course Modules
Year 1: Principles of Marketing Communications | Academic & Professional Skills | Contemporary Debates in Marketing Communications | Digital Essentials | Research in Action 1 | Integrated Marketing Communications
Ways to study this course
Campuses
- Main Site
Study options
- Bachelor of Arts (with Honours) • Full-Time • Placement (mandatory) • 4 Years
- Bachelor of Arts (with Honours) • Full-Time • 3 Years
Start dates
Application codes
- Institution code:
- B50
Teaching Excellence Framework (TEF)
Bournemouth University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
How to apply
Application codes
- Institution code:
- B50
This course may be available at alternative locations, please check if other course options are available.
Course optionsChat to student ambassadors
Discover what it's like to study Marketing Communications with Digital Strategy at Bournemouth University: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.
POWERED BY 
Entry requirements
Typical qualification requirements
A level
112–128 UCAS tariff points (grades BBC–ABB) from a minimum of 2 A-levels.
T LevelM
120 UCAS tariff points
UCAS Tariff112-128
112–128 UCAS tariff points (A-level grades BBC–ABB) including a minimum of 2 A-levels or equivalent qualifications.
Scottish Higher
112–128 UCAS tariff points (grades AABC–AAAB) from a minimum of four Scottish Highers.
Access to HE Diploma
102 - 118 UCAS tariff points with any combination of Distinction, Merit, Pass grades
GCSE/National 4/National 5
GCSE English Language or English Literature and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework.
Scottish Advanced Higher
112–128 UCAS tariff points (grades CCD–BCC) from a minimum of two Scottish Advanced Highers.
Pearson BTEC Extended Diploma (QCF)
We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Pearson BTEC 90-Credit Diploma (QCF)
We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff
Pearson BTEC Subsidiary Diploma (QCF)
We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)D*D
104 tariff points
Extended Project
Accepted as part of the overall tariff but it must be accompanied by 2 A-levels or equivalent
OCR Cambridge Technical DiplomaD*D
104 tariff points
International Baccalaureate Diploma Programme28-31
28 - 31 points
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)DMM
112 tariff points
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)
We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff
OCR Cambridge Technical Extended DiplomaDMM
112 tariff points
OCR Cambridge Technical Subsidiary Diploma
Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent
OCR Cambridge Technical Introductory Diploma
Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)
We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
AccessBU: AccessBU provides you with the opportunity to tell us about your circumstances that are not always evident in your UCAS application. This widening access initiative also considers relevant criteria such as being in care or if you live in an area with a low participation rate in Higher Education - if you are eligible, your offer could be up to 16 UCAS tariff points below the published tariff.
Apprenticeships: We recognise the transferable knowledge and skills gained through apprenticeships and welcome applications from students with a Level 3 Advanced Apprenticeship recognised by the Institute for Apprenticeships. Each application will be considered on a case-by-case basis.
Deferred entry: We are happy to consider eligible applicants for deferred entry. If you have already submitted your application, please submit your deferral request through our website.
Direct entry: We welcome applications from students who have previously studied at degree level at other institutions and wish to transfer onto a BU course. Our Recognition of Prior Learning (RPL) procedure enables credit awarded from one institution to contribute to a BU award, subject to an application process. Please visit our RPL webpage for more information.
Mature applicants: We recognise that mature applicants may have a wealth of experience rather than formal qualifications, so we’ll consider your application on these merits if included in your application. You’ll need to apply to BU in the usual way through UCAS and you may be invited to an interview to discuss your suitability for the course based on the experience you tell us about in your application.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6.5 | IELTS (Academic) 6.5 with a minimum of 6.0 in writing, speaking, listening and reading. |
Contextual admissions
Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.
Please note that this information reflects historical entry requirements for UK 18-year-olds who pursued A level and BTEC qualifications. Please see the relevant course page of our website for the most up-to-date details on this course’s entry requirements and selection methods. Our offer-making process is based on your potential to succeed on your chosen course and considers a range of factors.
Historical entry grades data
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
This course may have Historical entry grades data available, please select a course option to view.
Course optionsFees and funding
Tuition fees
Per year tuition fees
| Location | Fee | Year |
|---|---|---|
| England, Scotland, Wales, Northern Ireland, Channel Islands, Republic of Ireland, EU & International | TBC |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Related courses
At Bournemouth University
Like this page