Business and Management (Marketing) with Study Year Abroad

Develop the marketing expertise to succeed in the rapidly changing world of business – and broaden your skills and experience by studying overseas – with our BSc Business and Management (Marketing) with Study Year Abroad degree.

This flexible, four-year course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications. You’ll enrich this learning and broaden your life experience with an integrated Study Year Abroad.

You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:

• marketing communications

• digital marketing

• branding theory and practice

• consumer behaviour

• optimising marketing performance.

As your studies progress, you’ll have the option to specialise in different areas of marketing that interest you most, and develop your knowledge and skill set.

Alongside this, you’ll study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:

• international strategy

• organisational behaviour

• operations

• entrepreneurship

• data analytics

• human resource management

• accounting.

Choose BSc Business and Management (Marketing) with Study Year Abroad at Henley Business School

• triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB)

• ranked 1st for overall subject (for Business and Management in the Daily Mail University Guide 2025)

• ranked 21st for Business and Management in the Guardian University Guide, 2025

• our business graduates are successful in the job market and in their career aspirations. In the Daily Mail University Guide 2025, we are ranked 1st in the UK for Career on track, and 2nd for High-skilled job in Business Studies.

For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/business-and-management-accounting-and-finance-ug/bsc-business-and-management-marketing-with-study-year-abroad