Business with Marketing (Taught)

Our MSc Business with Marketing course has been expertly designed for those interested in using the foundations of business to innovate in the world of marketing. Join Warwick Business School, ranked 6th most targeted University by top employers (The Graduate Market in 2022 Report), and learn from our expert lecturers. Gain a grounding in business while specialising in marketing.

Course overview
This MSc offers you the opportunity to study key business areas, whilst specialising in the field of marketing. Modules taught by our expert lecturers will give you a grounding in the foundational areas of business, as well as offering you the chance to gain specific insight through marketing modules of your choosing.

There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing, the dissertation enables you to test and apply the techniques and theories you have gained.

If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional optional module and our applied Business in Practice module.

Skills from this degree

• Leave with a grounding in business and specialist marketing knowledge

• Become an expert in your own areas of interest with our range of optional modules

• Showcase your learnings in practice with the applied Business in Practice module

• Develop your industry acumen by accessing our CareersPlus service with specialist careers coaches.

This information is applicable for 2026 entry. Given the interval between the publication of courses and enrolment, some of the information may change. It is important to check our website before you apply.

Core modules

• Global Branding
• Service Marketing
• Strategy Analysis and Practice
• Marketing
• Fundamentals of Economic Behaviour
• Quantitative Methods for Business
• Strategic Marketing
• Foundations of Financial and Management Accounting
• Research Methodology and Dissertation or Business in Practice

Optional modules
Optional modules can vary from year to year. Example optional modules may include:

• Marketing through Social Media
• Digital Marketing Technology and Management
• Digital Working and Organisational Transformation
• Behavioural Economics
• Big Data Analytics
• International Business
• People and Organisations.

Read the module descriptions for this course on the Warwick Business School website.

Assessment on the course will be comprised of a mix of exams, individual and group work, and tests.