International Marketing and Consumer Psychology (Taught)

The MSc International Marketing and Consumer Psychology programme teaches critical, strategic, and methodological marketing skills, focusing on consumer behaviour, psychology, and consumption culture. It offers an exciting chance to explore marketing from a consumer's perspective in the global marketplace. The curriculum emphasizes understanding of the psychological processes behind consumer decision-making and cultural factors influencing consumption. Students can pursue an industry-based consultancy project and apply marketing knowledge and skills to real-world cases.

• Specialise in B2C marketing - marketing with a consumer orientation.

• Learn from academic experts in consumer psychology, consumer culture, sustainability and social marketing

• You'll be taught to examine normative consumer behaviour concepts and consider their relevance to the Global South and non-western contexts.