International Digital Marketing (Top-Up)

The use of digital technology continues to impact the way companies look to reach and engage with their customers. By studying our International Digital Marketing BA (Hons) top-up course, you will be offered the opportunity to learn how international organisations are harnessing this change.

This course is aimed at students from outside the UK with a marketing background. The course aims to enable you to top-up your existing qualification to a Bachelor of Arts (Honours) degree, upon successful completion.

Studied full-time over one year, the course focuses on digital marketing from a strategic perspective and in an international context. Incorporating language modules, it aims to improve your critical thinking, problem-solving and language skills, while giving you the chance to deepen your understanding of digital marketing and its integration into wider business and marketing strategy.

Using real-life case studies and practical exercises (subject to availability), we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities.

Key benefits

• You will have the opportunity to apply your marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.

• The course is distinctive in its use of our digital communications lab (DigiComm Lab)*. The lab is equipped with industry-relevant software which allows you to produce materials and digital artefacts for your assessments and portfolio.

• Develop your ability to apply and critically evaluate the theory and practice of digital marketing, advertising and social media domains.

• Equip yourself with the appropriate analytical skills to investigate digital marketing and broader business challenges and then develop appropriate solutions.

• Develop your critical awareness and understanding of contemporary digital marketing and marketing concepts and theories, as applied to modern international businesses.

*see website for details

Your studies will aim to further enhance your communication skills, marketing knowledge and more specific skills in digital marketing.

Modules:
International Digital Analytics
Career Development
Global Marketing
Enterprise and Entrepreneurship
Academic Presentations for Business
E-CRM and Strategy
Social Media and Online Reputation

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

Formal examinations
Phase tests
Essays
Group work
Presentations
Reports
Projects
Coursework
Exams
Individual Assignments

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Association to Advance Collegiate Schools of Business
• Chartered Association of Business Schools
• Small Business Charter
• Business Graduates Association
• Principles for Responsible Management Education

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

• Course does not award QTS