Strategic Sport Marketing (Taught)

Develop core competencies which sit at the heart of sport marketing.

As part of your course, you’ll:

• Gain an applied industry insight into the dynamic global sport marketplace

• Build a sound theoretical and applied understanding of the subject area

• Work independently and collaboratively through a range of workshops, debates, reflective tasks and authentic assessments

• Enhance your industry expertise to develop the core capabilities in a range of sport market contexts

• Develop valuable skills in communication, problem-solving and strategic decision making

Your learning experience
Practical activities will enable you to develop your expertise and become a confident marketing practitioner. These could include:

• Creating marketing communication plans

• Digital marketing campaigns

• Brand audits

• Consumer experience evaluations

Your modules will cover a wide range of topics such as strategic sport marketing, sponsorship, branding, consumer insight, media and digital marketing.

You’ll drive the focus of your independent project by completing an in-depth written dissertation, a business plan, or a consultancy project. You’ll work with an organisation in industry and develop your expertise in responding strategically to the changing global sport landscape.

International business
Sport is a global business which is becoming more unpredictable due to dynamic changes in the global landscape. This creates more challenges for marketing professionals to understand their markets and respond strategically to achieve their organisational and marketing objectives.

Stand out in sport marketing
This course combines specialised marketing skills with expert knowledge of the sport industry. This will help your CV to standout whether you are wanting to get into this profession or are looking to advance to the next stage in your marketing career.

Industry links
Tutors with established links to major professional sports bodies will support you throughout your course. Their research-informed experience will provide varied learning opportunities so you can gain a balanced perspective of the discipline.

We work closely with local organisations such as Leeds Rhinos. We also welcome industry speakers, such as representatives of the Rugby Football League and international marketing agencies, to bridge theory and practice.

Vibrant community
You’ll join a vibrant, supportive and dedicated academic community. Upon graduating from this course, you’ll become part of a well-established alumni network that spans this industry. Our graduates have gone on to work for Nike, Adidas, the Premier League, Manchester United, Rugby Football Union, Octagon and British Paralympic Association.

Why study Strategic Sport Marketing at Leeds Beckett University?

• Work independently and collectively through a range of workshops, debates, reflective tasks and authentic assessments

• Global reputation - we're recognised as one of the top 100 institutions in the world for Sports-Related Subjects*

• Develop core competencies which sit at the heart of sport marketing

• Take advantage of our state-of-the-art Carnegie School of Sport building

• Sport volunteering opportunities, which have previously included global events such as the Olympics, World Athletics Championships and Commonwealth Games

*2025 QS World University Rankings by Subject