Marketing

Can you picture yourself working for a multinational marketing agency, or with a household name brand?

The BSc Marketing at Swansea University can set you apart as a committed marketing professional, who has the dynamic creative skills needed to manage marketing activities on a local, national or even a global level.

Whether you are seeking to work agency or client side, in the third sector, or for your own consultancy, our course equips you with everything you will need for a successful career as a marketing practitioner.

Our programme is a CIM-accredited degree, designed to develop you into a key member of the next generation of strategic, creative and analytical marketing professionals. Blending academic rigour with real-world relevance, the programme offers you a balanced mix of research-led teaching and practice-based learning, providing you with the tools to succeed in a rapidly evolving sector.

Your studies will provide you with a comprehensive understanding of contemporary marketing theory, strategy and practice. You will develop strategic, creative, entrepreneurial and analytical skills through applied projects and research, enabling you to interpret market data, manage customer relationships, and implement effective marketing strategies in a rapidly evolving digital landscape.

By the time you graduate, you will have developed into a confident and professional communicator, who is capable of engaging effectively across cultures, media and professional teams, while continuously reflecting on your personal and professional growth, a mindset that is key to a long and successful career.

Why Marketing at Swansea?

• The School of Management is accredited by AACSB International, the world’s largest business education association, connecting business schools, businesses and learners, to create the next generation of great leaders.

• Accredited by nationally recognised bodies, such as the leading professional marketing body, The Chartered Institute of Marketing (CIM)

• Tailor your course to suit your interests and career goals – choose from a huge selection of optional modules

• Get real-world know-how from our world-leading lecturers with unrivalled experience in both industry and academia

• A diverse student body from over 60 different countries

• Based in the £22 million School of Management building on the Bay campus

• Marketing at Swansea University is ranked in the Top 50 in the World (QS World University Rankings by Subject 2025)