Marketing (Taught)

Marketing is a fast-growing and dynamic career sector, and skills in this area are in high demand. Marketing jobs are expected to grow by 8% from 2023 to 2033 (Prospects, 2023). As business and technology are always evolving, so marketers must find new ways to increase sales and tell stories.

Our MSc Marketing course will help you stand out as a highly qualified job candidate. A marketing Masters degree can qualify you for a broad range of career opportunities. This includes senior management positions where the earning potential is often higher (Indeed, 2025).

We’ll make sure you’ll have the skills needed by employers in marketing. You’ll gain fundamental knowledge about the practice and theory of marketing.

We’ll teach you current business trends in multi-channel marketing and digital marketing. You’ll investigate responsible marketing, consumer behaviour and brand creation. We make sure your newfound expertise is transferable across different business landscapes.

Students can join the Stirling Marketing Society.

Build your skills with a consultancy project
You will undertake consultancy-style projects, which will include real-life case studies and opportunities to work with a business. Students have recently worked on projects with:

National Wallace Monument
Waterski Scotland
Strathearn Strategic Consulting
Stirling Albion Football Club
Scottish Biomedical
Snowsports Scotland
EASA Training Ltd
Stirling Art
Industry connections
You’ll benefit from our excellent industry connections. Our guest speakers deliver lectures and workshops on contemporary marketing topics.

Chartered Institute of Marketing accreditation
Our MSc Marketing is accredited by the Chartered Institute of Marketing (CIM). CIM is the world’s leading professional marketing body. The accreditation counts towards the CIM Professional Diploma in Marketing. Our graduates gain exemption from half of the CIM Professional Diploma modules. Find out more the benefits of CIM accreditation for you.

We are AACSB accredited
The University of Stirling is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB International is the world's largest global standard-setting body for business education. Only 6% of the world’s leading business schools achieve this accreditation. This recognises our excellence in business education and societal impact.

Semester 1: Responsible marketing management; strategic marketing practice; marketing communications and the consumer.
Semester 2: Marketing management applications; contemporary issues in marketing.

Much of the assessment is continuous and may include: research reports; essays; briefings; management reports; case analyses; debates; literature reviews; marketing communication plans; poster sessions and presentations. Assessed work is often conducted in groups, as developing teamwork and communication skills are seen as important.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing