Fashion Marketing with Management

Summary:

Fashion is not just about what we wear. It is about how brands connect with people, cultures and ideas.

On this course, you will explore the business of fashion within a creative environment. You will examine the global retail landscape, understand how trends shape decision making, and learn how brands respond to changing consumer expectations.

You will study areas such as fashion consumers and community, digital marketing, buying merchandising and licensing and visual communication. Alongside this, you will develop the ability to think strategically and communicate ideas in ways that engage audiences and build brands.

Through industry insight and real world projects, you will gain the skills to shape the future of fashion marketing, from sustainable practices to luxury and lifestyle sectors.

Key features of the course:

Learn in industry standard studio spaces that support creative and strategic thinking.

Develop your communication and visualisation skills, essential for storytelling, brand development and consumer engagement.

Work on live projects, interdisciplinary collaborations and real world case studies.

Engage with industry professionals, diverse communities and international networks throughout your studies.

Benefit from strong industry links, with opportunities to learn from guest speakers and work on company set briefs.

Student support:

You will be supported by industry experienced academic, technical and research staff who understand the demands of the sector.

Your learning is shaped by insight from industry partners, helping you build a skill set that reflects the needs of a fast changing global market. You will also have access to wellbeing services, peer support and careers guidance within a welcoming and creative community.

Further information:

BA Fashion Marketing with Management is a three year full time course based at Winchester School of Art. You can choose to extend your degree with a year abroad or a year in industry.

The course offers the option of accreditation with the Institute of Data and Marketing and is linked with UKFT and the British Fashion Council.

Find out more on our course page.

Throughout this course you'll explore the breadth of the discipline, with the flexibility to tailor your degree to your interests and ambitions.

Year 1: Fundamental Skills, Introduction to core concepts, tools, and methods in fashion marketing, branding, and management, Student as learner and explorer.

Year 2: Exploratory Skills, Application of knowledge to real-world contexts, with an emphasis on critical thinking and strategic insight, Student as emerging creative practitioner and analyst.

Year 3: Autonomous & Professional Skills, Independent, self-directed work that demonstrates mastery, innovation, and readiness for industry or further study, Independent professional and critical thinker.

You will also have opportunities to tailor your learning through student-selected year in employment or year abroad. Module structure may vary to keep your learning up to date with industry advances.

For a full list of modules available please visit the course page.

You’ll learn through a mix of lectures, seminars, individual and group tutorials, workshops and private study. You’ll gain practical digital and fashion styling skills, and experience of writing strategic reports and business plans, alongside your contextual and theoretical knowledge. The curriculum also includes guest lectures, live briefs and optional study visits to leading fashion brands in the UK and overseas.

Alongside your subject-specific knowledge, you’ll develop superb research, critical analysis, team working and communication skills that will prove invaluable as your career progresses.

You’ll be assessed on your coursework, which may take the form of written work with supporting visual portfolios, essays, marketing plans, illustrated business reports, creative formats such as film, image and editorial, and your final project.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Institute of Data and Marketing