Sports Management

Explore the sporting world from the inside and gain first-hand experience of the business of sport.

• Take a forward-thinking approach to the sporting industry and the issues faced by sporting organisations today.

• Learn from the experts: meet visiting professionals, hear from guest lecturers, and collaborate with industry on live projects.

• Gain transferable leadership and management skills that will enable you to work in roles across the industry – and beyond.

Sport has a global impact. It crosses divides to touch every corner of society. It is also a hub for innovation, passion and future-thinking. Our BA (Hons) Sports Management course responds to the continuing evolution of the sports industry.

Learn to manage sporting organisations, events, facilities and people, and gain an understanding of the industry's future business opportunities. Throughout your studies, you’ll practise leadership and management in real-life contexts, exploring the way the industry is organised and how it works.

You’ll also look to the future of the sporting industry by becoming a champion of equality and diversity in the sector. This sports business and management course puts employability at the fore, utilising connections with sports practitioners and professional networks to give you real-world experience that you can take to any role.

Course Modules

Year one
Your first year will introduce you to the fundamentals of business and management as well as management specific to the sporting industry. Learn why sport has such impact and how this can be harnessed via sound business principles.

You’ll learn about different facets of the world of work, from management to organisation to harnessing the power of data and explore fundamental concepts relating to the management of sport Learn about organisations relevant to the sporting industry and how they operate, including the theories behind the management and operational structures that operate within them.

Year two
Expand your business and management toolkit and deepen your understanding of leadership and management in the industry. Work on live projects with local organisations and explore contemporary business themes within the current sporting industry. You’ll study themes such as sports and society, the growing popularity and impact of e-sports and entrepreneurship.

Year three
Become a forward-thinking professional, ready to enter the world of work. You’ll study new trends in management and focus on social issues such as sustainability, equality and diversity and how you can contribute to these discussions in the sports industry. Continue to work on real-world examples and develop skills and ideas in business and management more generally.

Professional Placement Year

A Professional Placement Year (PPY), traditionally known as a sandwich year, is where you undertake a period of work with an external organisation for between 9-13 months. The placement occurs between your second and final years of undergraduate study. You can engage in multiple placements to make up the total time and are required to source the placement(s) yourself, with support from the Careers team.