Birmingham City University
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Birmingham
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Course contact details
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Email:courseenquiries@bcu.ac.uk
Phone:0121 331 6295
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Digital Marketing
- BA (Hons)
- 2 Years
- Full-time
- 09/2026
- Undergraduate
- Parkside Building
Course summary
Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications:
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Digital is the shared digital media experience between brands, users, technologies and trends.
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Marketing is how marketers add value to their brands and user experiences by fulfilling desires.
It’s a powerful mix, with industry-driven instruction in the skills you’ll need for the fast-paced digital communications sector.
You’ll be working with Digital Marketing Institute (DMI) certified lecturers and top agency talent to solve creative briefs, launch simulated marketing campaigns and build multiplatform experiences for brands and their customers.
BA Digital Marketing is employment-led, so the course teaches a practice-based, knowledge-applied approach: tutors and industry professionals work with you in classes and assignments to help you grow in your personal and professional development.
Ways to study this course
Campuses
- Parkside Building
Study options
- BA (Hons) • Full-time • 2 Years
Start dates
- 09/2026
Apply by
14 January
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
Application codes
- Course code:
- P647
- Institution code:
- B25
- Campus name:
- Parkside Building
- Campus Code:
- C
- Points of Entry:
- Year 1
Teaching Excellence Framework (TEF)
Birmingham City University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
How to apply
Apply by
14 January
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- P647
- Institution code:
- B25
- Campus name:
- Parkside Building
- Campus Code:
- C
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 120 points
A level - BBB
A Level: 120 UCAS tariff points / BBB (or equivalent). AS Level: Must be in a different subject to A Levels. A maximum of four subjects will be considered.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
120 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.
Access to HE Diploma
Pass with 60 credits. At least 45 credits at level 3 with 30 credits at Merit or Distinction. Accepted subjects: Information, Communication Technology and Business subjects preferred but other subjects also considered.
Scottish Higher
120 UCAS tariff points from three Advanced Highers (CCC) or two Advanced Highers (CC) plus two Highers (CC)
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
120 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
120 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.
Scottish Advanced Higher
120 UCAS tariff points from three Advanced Highers (CCC) or two Advanced Highers (CC) plus two Highers (CC)
International Baccalaureate Diploma Programme - 30 points
Obtain a minimum of 30 points overall
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Minimum of 120 UCAS tariff points, achieved in five Higher level subjects
GCSE/National 4/National 5
This course does not require evidence of GCSE qualifications.
T Level - M
Merit overall. All subjects accepted but Craft and Design and Media, Broadcast and Production preferred.
Welsh Baccalaureate: 120 UCAS tariff points. Considered with three A Levels or equivalent level 3 qualifications.
OCR Cambridge Technical qualifications: 120 UCAS tariff points.
NCFE CACHE Level 3 qualifications: 120 UCAS tariff points.
WJEC Level 3 qualifications: 120 UCAS tariff points. Considered with two A Levels or equivalent level 3 qualification(s).
UAL Level 3 Extended Diploma: Merit overall.
Foundation Studies (Art and Design, and Art, Design and Media): Considered with a maximum of three other level 3 qualifications to obtain 120 points.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | overall with no less than 5.5 in any level |
Historical entry grades data BETA
This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
- Data from:
- This course and 11 other marketing courses
- Date range:
- 2022-2024
Grades held by accepted students
- AAB
- Highest grades
- DDD
- Lowest grades
Offer rate for UK school & college leavers
Students aged 17/18 who applied to this course were offered a place.
How do you compare?
See how students with your grades have been accepted onto this course in the past.
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| Location | Fee | Year |
|---|---|---|
| England | £11750 | Year 1 |
| Northern Ireland | £11750 | Year 1 |
| Scotland | £11750 | Year 1 |
| Wales | £11750 | Year 1 |
| EU | £18970 | Year 1 |
| International | £18970 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
The Government is proposing to increase the cap on tuition fees for accelerated courses to £11,750 for 2026/27 and the University is planning on increasing fees to that maximum level once legislation is enacted.
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