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Digital Marketing

1 Study option · UndergraduateParkside Building

Course options

2026-2027
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Course summary

Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications:

  • Digital is the shared digital media experience between brands, users, technologies and trends.

  • Marketing is how marketers add value to their brands and user experiences by fulfilling desires.

It’s a powerful mix, with industry-driven instruction in the skills you’ll need for the fast-paced digital communications sector.

You’ll be working with Digital Marketing Institute (DMI) certified lecturers and top agency talent to solve creative briefs, launch simulated marketing campaigns and build multiplatform experiences for brands and their customers.

BA Digital Marketing is employment-led, so the course teaches a practice-based, knowledge-applied approach: tutors and industry professionals work with you in classes and assignments to help you grow in your personal and professional development.

Ways to study this course

Campuses

  • Parkside Building

Study options

  • BA (Hons) • Full-time • 2 Years

Start dates

  • 09/2026

Application codes

Course code:
P647
Institution code:
B25

Birmingham City University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Application codes

Course code:
P647
Institution code:
B25

Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Data from:
This course and 11 other marketing courses
Date range:
2022-2024

Grades held by accepted students

For Birmingham City University, the top and bottom 5% of student grades have been removed from these calculations. This change helps to remove any extraordinary circumstances that could impact the data. Learn more here .
BBC Most common
  1. AAB
  2. Highest grades
  3. DDD
  4. Lowest grades

Offer rate for UK school & college leavers

96% Students aged 17/18 who applied to this course were offered a place.

How do you compare?

See how students with your grades have been accepted onto this course in the past.

Student Outcomes

Operated by the Office for Students

85 Employment after 15 months (Most common jobs)

90 Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

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