Business Management with Business Analytics (with Foundation Year)

One of seven Business Management pathway options, this course merges business management with digital expertise, preparing graduates for data-driven careers. You gain a thorough training in data analysis, decision-making and real-world application from day one, exploring business management areas such as marketing and management as well as programming for data analysis; soft system analysis; and data modelling.

Foundation Year
In the Foundation year you will study three days per week. The focus will be on academic writing skills and numeracy, plus subject-specific content to fully prepare you for entry to an Undergraduate degree. It provides a balance between content related to your chosen subject and the range of wider skills required for undergraduate study. This is an integrated four-year degree, with the foundation year as a key part of the course. You will be required to pass the foundation year in order to progress to the first year of your degree. This course is ideal for those who do not meet our standard entry requirements or those with a non-standard educational background. It will allow you to graduate with a full undergraduate degree in your chosen subject in four years.

Facilities and specialist equipment

• New, state-of-the-art business analytics suite to support data analytics, 'big-data', data mining, digital marketing, SEO and other management skills.

• Our London Stock Exchange Group (LSEG) trading room, with live ‘stock-market’ data

• Software includes Microsoft Power BI and Vensim simulation for analysing complex and messy business problems

• Access to Sage and the econometrics software STATA.

Your student experience

Become adept at facilitating data-driven solutions for today's market, developing skills that give you the edge in the fast-paced digital transformation of business.

Benefit from a course that gives you the flexibility to change pathway option at the end of your first year.

Learn from research-driven academics actively involved in consultancy work.

Take up opportunities for consultancy experience during the second year of the degree, assisting businesses – from start-ups to established corporations - to solve problems, up-skill and innovate.

Attend masterclasses from industry experts so you benefit from their experience and keep at the leading edge in your field.

Develop your understanding through field trips to see business management and analytics in action at companies such as John Lewis, Volvo, PW Gates Logistics, Luton Recycling and RAJA Packaging.

Course modules

Year 1
Applied numeracy for business – Develop key numeracy skills vital to your future employability. Evolution and revolution in business – Explore the historical development of business through lectures and workshops. Management in practice – Learn key concepts in business management by participating in reality-mimicking simulations. Beginning your professional business journey – Take on business challenges and collaborate with peers in a professional environment.

Year 2
Data analysis for finance and economics – Use relevant software to analyse data and economic relationships and to inform policy and business decisions. Strategic business planning – Understand the global business environment and apply business analysis tools to communicate findings to a wider audience. Smart business – Understand the trends in technology and its applications in all areas of business. Employability and the future workplace – Build your employability through producing a portfolio with evidence of your learning and development. Risk and responsibility – Apply risk assessment tools and techniques to various types of risk in business. Managing business complexity – Use your learnt knowledge and skills to solve complex business issues for clients. Data and research methods for business – Investigate research and data-analysis methods to support you in applying research findings to business issues.

Year 3
Data visualisation – Explore visualisation methods for both small and large data sets, building your skills in data-visualisation design. Data optimisation – Gain a broad understanding of data optimisation techniques and their application in business decision making. Business continuity and the planet – Explore the challenges to business continuity posed by climate issues, cybersecurity risks and supply-chain problems, among others. Business analytics – Develop data-driven models to solve analytical tasks in areas such as credit scoring, marketing, retail analytics, pricing and product design. Business project – Independently design, plan, manage and execute a research project.

We make every effort to ensure the information here is accurate; however, for the most up-to-date information, visit our website.

Assessment takes a variety of forms, including essays and reports, portfolios, individual and group presentations (individually assessed), research proposals and exams.