Fashion Communication

On BA (Hons) Fashion Communication, you’ll explore how fashion brands connect with their audiences through brand strategy, storytelling, and creative campaigns. You’ll cover all areas of fashion communication, combining marketing theory with hands-on practical work. This means you’ll learn how to develop strategic campaigns and creative content that grab attention and work across traditional and digital platforms. You’ll gain an understanding of branding, consumer behaviour, and current trends while building skills to create compelling visual content and marketing prototypes.

As the fashion industry changes to become more inclusive, sustainable, and technology-focused, you’ll be encouraged to think critically and come up with fresh, relevant ideas. Collaboration plays a big role throughout the course, simulating how marketers and creatives work together in the real world.

Upon graduation, you’ll have a strong portfolio that shows your creativity, versatility, and readiness for communication roles in the fashion industry.

Features and benefits

• The best of both – Gain an understanding of business concepts including communications strategy, management and marketing, whilst developing your technical and creative skills that allow you to create a variety of visual outputs using different media.

• Collaborative spirit – Work with students from across the Fashion Institute on inter-disciplinary projects, honing essential commercial awareness and creative skills needed to develop innovative and engaging communication strategies and visual prototypes.

• Tailored to your interests – Benefit from exposure to a wide variety of communication techniques and tailor your studies to your personal interests and career aspirations.

• Manchester and beyond – Our network spans the globe, and includes placements, collaborations and live briefs from partner universities, workshops and design studios in China, India, US. Australia, Japan, France and beyond.

• Real world context – The curriculum is designed to respond to the fast paced nature of fashion with opportunities to respond to industry challenges and briefs.