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Artificial Intelligence in Digital Marketing

  • BSc (Hons)
  • 3 Years
  • Full-time
  • 14/09/2026
  • Undergraduate
Main Site
More about University of Derby

Course options

2026-2027
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Course summary

Artificial intelligence and marketing both use data to make informed decisions, making this a great course to get you ahead in the graduate job market. You’ll graduate with the skills to tackle some of the biggest challenges that society faces in terms of consumer behaviour, whilst applying your knowledge to offer future focused solutions.

KEY FEATURES OF THE COURSE

EMPLOYABILITY: Combining two subjects will boost your employability and give you knowledge and expertise in two subject areas, making you a more versatile graduate

WORKING WITH INDUSTRY: Take advantage of our connections with employers on work placements and projects

SPECIALIST FACILITIES: Throughout your degree you will learn in a modern, flexible and supportive environment with access to specialist facilities

STUDY OPTIONS: Some modules within this course offer the chance to study abroad to gain a global marketing perspective

NO EXAMS: All assessment will be carried out through coursework, meaning there are no exams

HOW YOU’LL LEARN:

Teaching methods for this degree will be varied, interactive and engaging. You will take part in:

  • Lectures and seminars — led by our own tutors as well as occasionally by guest speakers

  • Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs

  • Visits to exhibitions, trade fairs and companies

  • Placements and internships

  • Research projects

YOUR CAREER:

By completing a degree in Artificial Intelligence and Marketing, you will open up a huge range of job opportunities available to you once you graduate, including roles such as:

  • Machine Learning Engineer

  • Data Scientist

  • Business Intelligence Engineer

  • Robotics Engineer

  • AI Research

  • Brand Manager

This course is subject to validation. You can still apply for this course while it is being approved.

Ways to study this course

Campuses

  • Main Site

Study options

  • BSc (Hons) • Full-time • 3 Years

Start dates

  • 14/09/2026

Apply by
14 January

This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.

Application codes

Course code:
I4N7
Institution code:
D39
Campus name:
Main Site
Campus Code:
-
Points of Entry:
Year 1

University of Derby has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
I4N7
Institution code:
D39
Campus name:
Main Site
Campus Code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Open days

Entry requirements

Qualification requirements

UCAS Tariff - 112 points

A level - BBC

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM

Access to HE Diploma - D: 15 credits M: 24 credits P: 6 credits

T Level - M

T Level in Science

English language requirements

IELTS overall score at a minimum of 6.0; with at least IELTS 5.5 in each band (Reading, Listening, Speaking, Writing) or another Secure English Language Test(SELT)at CEFR level B2 or above

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

We have excluded the Grades on Entry data for this course. We may operate some flexibility with entry grades to support widening participation, though most of the students that enrol on this course achieve the published entry tariff or above. Applicants who achieve grades below the published tariff may be offered an alternative course or a 4-year route if there is one available. For further information please contact askadmissions@derby.ac.uk.

Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

LocationFeeYear
EU£16900*Year 1
International£16900*Year 1
England£9535*Year 1
Northern Ireland£9535*Year 1
Scotland£9535*Year 1
Wales£9535*Year 1
Channel Islands£9535*Year 1

* This is a provisional fee and subject to change.

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

The quoted fee is an indicative fee based on last year’s fees, as the fees for the 2026 term not yet been confirmed.

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