Digital Marketing (Taught)

Choosing the most effective influencers and Social Media tactics can transform a brand while the smart use of Artificial Intelligence has changed the way we analyse and choose marketing actions. On our MSc Digital Marketing course, you’ll learn how to take advantage of these and other contemporary marketing opportunities and how ideas can drive profits for businesses and make a positive contribution to society and the planet at the same time.

Whatever you want to do after studying or coming from the world of work, you’ll gain the necessary skills and experience to build your future career within the large spectrum of digital marketing applications.

Marketing theory is key and we know that combining it with practical experience is the most valuable approach. You’ll have the opportunity to focus on digital analytics or content marketing management, according to your preferences. Also, you’ll learn digital marketing and practice with real business contexts, state-of-the-art platforms and tools in our Social Media Marketing Lab to give you a competitive advantage in your employability.