Business Analytics (Taught)

The Masters in Business Analytics is designed to help you stay competitive in a data-driven world. You will learn how to turn data into valuable insights that drive business success, and gain practical skills to enhance decision-making, optimise business performance and drive innovation. This programme gives you the tools you need to excel in today’s business environment to make a real impact. It provides flexibility to suit your interests and career goals, allowing you to customise your learning path with optional courses.

WHY THIS PROGRAMME

• Build practical skills to solve real-world business challenges in a dynamic and blended learning environment.

• Develop critical thinking, problem-solving, and communication skills that are highly valued by employers, giving you a competitive edge.

• Explore key topics like statistical analysis, data mining, predictive modelling, and machine learning with a focus on practical business use.

• Benefit from career development tools, mentoring, and industry connections to help you succeed in business analytics and related fields

• Get hands-on experience with tools like Python, Tableau, SQL, and R. Learn to analyse real-world data, optimise processes, and uncover insights with expert support.

• Gain valuable experience by working with live clients on industry projects. Bridge classroom theory with practical, real-world applications.*

*Industry Projects are not guaranteed. All applications are subject to availability and review processes. We will support candidates with their applications before the deadline but if unsuccessful, they can opt for a research proposal for their dissertation. Students can also secure their own projects with approval from academic and/or professional services.

PROGRAMME STRUCTURE
You will take four core and a selection of optional courses, delivered across two semesters. Optional courses are tailored to deepen your knowledge in key areas, while offering the opportunity to specialise.

During the summer term, you will undertake a significant piece of work through the Applied Project in Business Analytics. This project enables you to apply the skills and knowledge gained during the year to real-world business challenges, preparing you for a successful career in the field of business analytics.

Core courses
Business Intelligence Practice
Data Management and Engineering
Data Science and Machine Learning in Finance
Programming in Business Analytics

Optional courses
Climate Change and Green Banking
Corporate Governance
Crowdfunding and Token Issues
Data Science for Marketing Analytics
Digital Technology and Strategic Management
Management Science for Business Decision-Making
Network Analysis
Systems Thinking and Simulation for Performance Improvement
Text Mining for Business

Applied project
Applied Project in Business Analytics

CAREER PROSPECTS
Graduates are well-prepared for careers as Business Analysts, Data Analysts, Data Scientists, Operations Analysts, Market Research Analysts, and Quantitative Consultants. These roles are available across various sectors, including finance, healthcare, technology, retail, and manufacturing, making graduates highly adaptable and in demand.