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International Marketing

Course details
  • BA (Hons)
  • 4 Years
  • Full-time
  • 07/09/2026
  • Undergraduate
Course location
Main Site

Course summary

You can become a Marketing or Brand Manager if you enjoy being creative and imaginative while working with data and achieving set targets. Study advertising, sales, market research, public relations (PR), social media and promotion skills.

Combining traditional and digital marketing, this course will provide you with the knowledge and expertise required for a successful career locally or internationally. You'll gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.

Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers.

Our excellent industry links provide you with opportunities to engage in real-life projects and case studies, putting into practice the theory learned throughout the course.

A recent development to the International Marketing course is the inclusion of digital and data analytic modules to enhance employability and meet the needs of a digitally evolving sector.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

This course has limited vacancies, and is no longer accepting applications from some students. See the list below for where you normally live, to check if you're eligible to apply.
  • EU has vacancies
  • has vacancies
  • has vacancies
  • International has vacancies
  • Scotland does not have vacancies
  • Northern Ireland has vacancies
  • Republic of Ireland has vacancies

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
3G5B
Institution code:
G42
Campus name:
Main Site
Campus Code:
-

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 3

Open days

Entry requirements

Standard Qualification requirements

A level - BCC

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM

Access to HE Diploma

Applications are considered from applicants with a relevant Access course.

Scottish Higher - BBBBC

International Baccalaureate Diploma Programme - 26 points

IB Diploma 26 points

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H2, H3, H3, H3, H3

Scottish HND - Pass

Level 3 Entry: SQA HND Marketing Management/ HND Marketing/HND Advertising and PR/HND Retail Management/HND Business with Graded Units AB/BA HND Fashion Business also acceptable, but applicants must have the units below: Consumer Behaviour & The Marketing Process Financial Accounting Statements: An Intro Fashion PR & Journalism or Store Design

Foundation Apprenticeship (SCQF Level 6) - Pass

Accepted as equivalent to one Higher at grade B as part of the overall grade profile of Highers required for entry. Any essential subjects at Higher should still be achieved in addition to the Foundation Apprenticeship.

T Level - M

T Level in Digital Business Support Services or Management and Admin with Merit

Minimum Qualification Requirements

Scottish Higher - BCCC

-

English language requirements

TestGradeAdditional details
IELTS (Academic)6Overall score of 6.0 with the minimum of 5.5 in each element

Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

LocationFeeYear
England£9790Year 1
Northern Ireland£9790Year 1
Wales£9790Year 1
Channel Islands£9790Year 1
Republic of Ireland£9790Year 1
Scotland£1820Year 1
EU£15700Year 1
International£15700Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

For further information please visit our website www.gcu.ac.uk/study/tuitionfees

Additional costs may apply to students on this programme. Please check the fees and funding section of the programme page on the GCU website for specific details.

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