Innovation and Creative Entrepreneurship (Taught)

MA Innovation and Creative Entrepreneurship begins by developing an understanding of the self, personal values and intrinsic motivators that are critical for building a robust innovation practice and entrepreneurial mindset. You'll be guided through critical evaluation of existing frameworks and tools. Crucially, you'll apply these in responding to real-world issues with external partners. This experiential learning, working with peers in a supportive network and guided by mentors will embed your learning and build your confidence as you move toward your final independent project, whether your ambitions are to launch a start-up or lead innovative initiatives within existing organisations.

Three reasons to study MA Innovation and Creative Entrepreneurship at AUB:

• You'll be supported to develop responses to complex problems through application of innovation frameworks.

• You'll be part of a creative community and develop a network of like-minded people.

• You'll develop a plan for your new business or how to add value or bring change to an existing business.