Digital Business (Taught)

This MSc Digital Business equips you with the skills you need to successfully lead and manage digital transformation processes, and to apply new digital business models with confidence.

Why choose this course?

• You will gain specialist knowledge and skills in digital business management and the management of emerging digital technologies that give you the edge in competitive job markets.

• Emphasising valuable problem-focused and decision-making skills, this course has a curriculum grounded in real-world applications and the latest research.

• You can access partnerships with leading businesses and attend exclusive events, enhancing your professional network and career prospects.

• You can also benefit from personalised career coaching and mentoring, take part in our alumni career clinics and follow our career programmes as well as our digital skills programmes.

What you will learn

Critical thinking and problem-focused decision making are key skills you will develop on this course.

You will gain a comprehensive understanding of the ongoing digital transformation of businesses and their environments and the management of emerging technologies such as AI, blockchain and the Internet of Things. You will also learn about:

• regulatory and ethical issues relating to digital business application

• business analytics and big data management

• business model innovation

• management of IP and intangible assets

• strategic management.

How you will learn

You will learn through a mixture of lectures, interactive seminars and hands-on workshops that have been designed to bridge theory and practice. You will also study real-world case studies to help you to foster practical problem-solving skills.

This course is available to study full- or part-time and has an evening timetable with classes running in the evenings.

Highlights

• Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy, with academic staff who are active researchers as well as enthusiastic teachers, and who regularly publish in the world's leading journals.

• We engage in significant collaborative research, with particular strengths in innovation, entrepreneurship, digitalisation, digital transformation and AI, and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

• Our campus is in the heart of London, giving you access to a vibrant business community and extensive professional networks, and the opportunity to join a diverse student body with varied perspectives and insights.

• Birkbeck's outstanding career support empowers you with personalised coaching, tailored career programmes, micro-placements, CV optimisation and digital skills development, to help ensure you are fully prepared to thrive in today's dynamic job market.

Careers and employability

On successfully graduating from this MSc Digital Business, you will have gained an array of important transferable skills, including:

• the ability to lead and manage teams effectively, making informed strategic decisions

• analytical skills to think critically, evaluate complex business scenarios and devise innovative solutions

• a deep understanding of trends in technology developments and market dynamics

• professional communication techniques essential for influencing stakeholders and driving change.

Graduates can pursue roles in a wide range of functions within public and private organisations and industry sectors. Possible professions include:

• digital transformation manager

• digital strategy consultant

• business analyst

• product manager

• data analyst or digital marketing analyst.