BA Digital Marketing and Advertising

Gain the skills you need for a career in advertising and digital marketing communications.

This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on digital marketing, advertising, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.

As part of this degree, you’ll have a chance to undertake a work placement - a great opportunity, as a student, to get experience of the working world and put your skills into practice.

Recent Greenwich digital marketing and advertising graduates have gone on to work at Google, Disney, Coca Cola and OgilvyOne.

What you should know about this course

• Greenwich is ranked joint 4th in London in Marketing (Complete University Guide 2026).

• Enjoy our stunning campus in a great London location - we’re just across the river from Canary Wharf and handy for the City and wider business London.

• Step closer to your dream career with our great employability support.

• Entrepreneur-minded? Get help from our ‘Generator’ to transform your business idea into reality - from the ground up they can help you start, scale and grow your idea.

Looking to transfer from another university?

We welcome applications from students wishing to transfer into year 2 or 3 with prior degree level study from another institution.
Please note that the information on this page is for the full-time 3-year course and any accreditation(s) listed will only be available for eligible students completing the full course. The modules available for transfer students will depend on an individual’s previous study.

Find out more on our Transfer students information page at https://www.gre.ac.uk/study/apply/transfers