Sport Business Management

Explore how your passion for sport can be applied to the world of business through real-world projects, input from industry professionals and opportunities to build valuable connections.

If you’re aiming for a business career in the sports industry, this course can help you gain practical experience, get guidance from industry professionals and develop relevant skills for opportunities in this field.2

The course aims to help you:

• discover how sport organisations make strategic decisions in a fast-paced, global industry

• explore real industry challenges using insights from guest speakers, employer case studies and collaborative work

• build professional skills and benefit from opportunities to connect with industry as you prepare for your future career.

Why study this course

• Strong industry connections: our annual Practitioner Insight Conference and guest speakers, including alumni, offer real-world insight into the sport business world.

• Practical, applied learning: explore real-world sport and event business challenges through practical assignments, developing skills that employers value.

• Tailored final-year project: in your final-year Applied Project module, you can choose to do a research dissertation, consultancy-style investigation or business simulation. You can choose what aligns with your interests and career goals.

• Professional development opportunities: optional work placements and international study/placements give you the chance to gain further real-world experience and enhance your CV.

• Sport-specific business expertise: from PR and media to operations, talent representation and strategy, your modules apply core business theory directly to the sport and events industries.

Course Modules

This course has a common first year

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first year courses

Advertising and Digital Marketing BA (Hons)
Business Administration BBA
Business and Human Resources Management BA (Hons)
Business and Marketing BA (Hons)
Business Management BA (Hons)
Enterprise and Entrepreneurship BA (Hons)
Event Management BA (Hons)
International Business Management BSc (Hons)
Marketing BA (Hons)

Modules:
Marketing, Digital and Social Media - 30 Credits
People and Organisations - 30 Credits
Analytics for Decision Making - 30 Credits
Responsible Management, Sustainability and Entrepreneurship - 30 Credits

Year Two
In year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your:

Technical skills – digital fluency, backed with the right academic knowledge  
Study skills – to be an adaptive, independent and proactive learner  
Professional skills – to have the behaviour and abilities to succeed in your career  
Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen

Placement Year
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placement or study abroad years usually occur between your second and final year of study. They’re a great way to help you explore your potential career path, whilst developing transferable skills for the future.

If you choose to do a work placement or study abroad year, you will pay a reduced tuition fee* of £1,250. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depending on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Request further information about going on a placement or study abroad year.

Final Year
Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from year one and two.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website.

*For further information please check the course page on the Coventry University website.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Association to Advance Collegiate Schools of Business
• Association for Events Management Education
• Chartered Association of Business Schools
• Small Business Charter
• Principles for Responsible Management Education
• Business Graduates Association
• European Foundation for Management Development