Media, Marketing and Public Relations

This degree gives you a thorough understanding of both mass media and the workings of the PR industry. The media side of the degree gives you the practical skills you need to work confidently in a rapidly evolving field. The marketing and PR side allows you to explore a range of PR activities; develop your business skills; and build your knowledge of marketing practices, particularly around brand management and corporate communications.

Facilities and Specialist Equipment

• Mac-equipped newsroom with radio news booth and transmission gallery.

• Industry-standard radio facilities.

• Digital video-editing suites including Adobe Creative Cloud software (Premier Pro).

• Radio news booth.

• Industry-standard radio station, Radio LaB.

• In-house TV station, Beds TV.

Your Student Experience

• Develop the skills to become an effective media communicator.

• Learn how marketing and public relations shape businesses and corporate communications.

• Engage directly with the industry through guest lectures, networking events, workshops and media masterclasses.

• Gain personal confidence and the ability to express yourself using appropriate media to inform opinion.

• Acquire valuable research and project management experience while working both independently and in teams.