International Marketing Management (Taught)

Put some of the biggest business voices on the global map as you prepare for a career in creativity, storytelling and strategy.
Marketing is all about telling stories to attract your audience’s attention. From social media and emails to websites and billboards, selling a product or a service to drive sales is marketing, and it’s all around us!
On this course, you'll become a confident, international marketer, learning what marketing strategy is and how to use it, and the role of communications and operations in different countries, cultures and industries. Plus, you'll be based in Leeds, a city that’s right at the heart of global marketing action.
After you graduate, there’s a whole world out there. You could work in global marketing, marketing research, advertising, or public relations. Some of our graduates have gone on to work at major global companies such as The Wall Street Journal, Harley Davidson, and Deloitte.

Student profile: Federica Sala
“I chose to study at Leeds University Business School because of its reputation for teaching and research excellence, evidenced by the triple accreditation, but also because of its [reputation for] student friendliness. My course was unique because of its great balance between theory and practice and the focus on employability.”
Federica Sala, MSc International Marketing Management

Why study at Leeds:

• A globally relevant and research-led course, accredited by the Chartered Institute of Marketing (CIM), the Chartered Institute of Export and International Trade, and shaped by the Business School’s Global and Strategic Marketing Research Centre, one of Europe’s leading marketing research centres.

• This course is highly placed in national and international league tables; ranked 6th in the UK by QS (2025 Business Masters ranking, Marketing category).

• On all Masters courses at Leeds University Business School, you can apply for a place on a week-long international study tour which includes company visits, guest lectures and networking events. Previous study tours have included visits to Berlin, Frankfurt, Milan and Zurich.

Rankings and awards

• Top 25 in the world for Marketing, QS Business Masters Rankings 2026

• Top 100 in the world, QS World University Rankings 2026

Where this degree could take you
Here’s an insight into the job roles some of our financial mathematics graduates have obtained:

• Associate Director of The Wall Street Journal

• Vice President at Harley Davidson

• Global Associate Marketing Director at Wella

• Senior Analyst at Deloitte India

• Head of Marketing and Communications at Time International

• Senior Insights and Analysis Executive at MEC Media Planning Agency

• Head of European PR at Task Rabbit

• Director at Marketit Global

• Founder of Not Just Enterprises

• Associate Product Manager at Newegg Inc

• Business Development Associate at Informed Services

Student profile: Susanna Hartmans
"I always knew I wanted to work in digital marketing. This became even clearer after I completed the Digital Marketing module. After I graduated, I started applying for SEO roles. Now, I am working as Head of Marketing for ABCD Agency, based in Berlin."
Susanna Hartmans, MSc International Marketing Management

Career support
Top 10 most targeted for 10+ years by the UK's leading employers, The Graduate Market 2026, High Fliers Research
At Leeds, we help you to prepare for your future from day one.
Our Careers Service has the global expertise and sector-spanning industry partnerships that, combined, go way beyond simply helping you get a job. They provide you with the resources you need to upskill and achieve the future you aspire towards – even in the face of lightning-paced change.

Assessment methods emphasise not just knowledge, but essential skills development too. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs.

This diversity enables you to develop a broad range of skills as preparation for professional life.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing