Public Relations

With a digital-first approach, BA (Hons) Public Relations will support you to develop the creative, critical and research skills needed to become a strategic, innovative and ethical PR professional.

The course focuses on areas such as social media and content creation, strategic communication, media relations, reputation management and sustainable reporting. You’ll develop your knowledge of social and political affairs; learn how to persuasively communicate ideas, products and services to a wide range of audiences; and engage critically with PR practices in the digital environment. This course is taught at London College of Communication, at Elephant and Castle, part of University of the Arts London (UAL).

What can you expect?
The course will support you to:

• understand the development of the PR and marketing communications industries, along with their contributions to commerce, culture and society

• make choices to develop your subject interests across different option units

• apply research and evaluation when developing communication campaigns that build sustainable and beneficial relationships

• develop strategic and creative PR approaches for digital media, social media, television, radio, and print, and in interpersonal contexts such as stakeholder management and media relations

• understand how communication can influence attitudes and individuals, shape societies, and generate ethical obligations

• practice contemporary communication techniques using current and emerging digital tools, work collaboratively with students both on and outside your course, and tell stories using the power of image and sound

• practice strategic communications across the research and development of initial ideas through to creative execution, client presentations and evaluation.

About London College of Communication
London College of Communication (LCC) is home to future-facing creatives who explore and rethink what communication is and why it matters. Working across Design, Media and Screen, our diverse, dynamic community creates and collaborates while making a difference in wider society. Taught by experienced practitioners, our students go on to shape the creative industries by forging their own paths in experimental and thoughtful ways. Courses at London College of Communication reflect the breadth of expertise you’d find within the most diverse creative agency. With access to a range of facilities and technical spaces, we learn, research, make and innovate.