Marketing with Foundation Year

If you’re curious about how brands grab attention, spark conversations and build loyal communities in a digital age, this course is your launchpad. The foundation year is designed to ease you into university life, giving you the confidence and skills to succeed. You’ll explore the basics of business, communication and digital tools while sharpening your creativity and problem‑solving abilities.

From there, you’ll step into the full degree, where marketing theory meets hands‑on practice. You’ll experiment with social media campaigns, explore how data shapes customer insights and learn how to design strategies that balance business goals with social impact. With live projects, industry collaborations and the chance to earn a CIM Certificate in Professional Marketing, you’ll graduate with both the knowledge and the credibility to stand out.

• Learn the fundamental principles that underpin marketing and learn to apply them in practice.

• Develop your academic and personal skills, preparing you for future studies

• Gain the confidence to progress in your academic journey

Develop your skills
You’ll look ahead to the technologies that will affect the work of business professionals in the future and gain essential digitals skills that will help you go further in the industry, such as:

/ Body swap technology
/ iDea Bronze Award
/ Microsoft Excel, Outlook, PowerPoint, Project, Word and 365
/ Generative AI
/ Xero Accounting Software
/ Power BI

A degree you can trust
Our Marketing course is accredited by The Chartered Institute of Marketing (CIM), so you know that what you learn is aligned with industry standards.

This programme is also available with:
• Placement Year - on the placement year option, you will not pay fees to the University and will earn a wage for the work that you do.
• Study Abroad – study with one of our partner Universities for a semester or a year.

Find out more at www.salford.ac.uk/courses/undergraduate/marketing.

This course is not open to international students.

Your foundation year will give you a grounding in business and marketing, preparing you for your future studies.

In your first year, you will establish a solid foundation in marketing principles and explore how marketing operates within broader business contexts through practical projects.

The second year deepens your knowledge with specialised marketing theories and transferable skills supported by career-focused activities. You'll also have the opportunity to select optional modules to match your interests and career aspirations.

In your final year, you will advance into strategic thinking and leadership, with core modules that expand your expertise. You also have the chance to achieve an extra qualification for the CIM or participate in the CIM Pitch Challenge.

/ Foundation Year: Foundations of Business; Sustainable Business Development; Digital Business; Academic and Personal Skills; Business Project; Employability for Life

/ Year One: Digital and Business Skills; Understanding Organisations; Principles of Marketing; Data Analysis for Business; The Future of Business; Consumer Behaviour

/ Year Two: Professional Development; Marketing Communications; Project Management; Digital Marketing; Live Project in Marketing; Marketing Analytics; The Digital Workplace; Contemporary Issues in International Marketing; Internship

/ Year Three: Business Ethics and Sustainability; Strategic Marketing Management; Leadership and Management in Marketing; Innovation and Entrepreneurship; Global Marketing; Strategic Management; Big Data Analytics; Climate Change and Sustainability in Business; Information Security Management; Internship; Technology Innovation

We use different assessment techniques in different modules and try to ensure all assessments reflect the types of work you will do after graduating. This may include multi-media portfolios, presentations, individual reports and more.