Behavioural Science (Taught)

Behavioural Science is about understanding how and why people behave and make decisions. This is becoming increasingly important in business and policy. It's why millions of pounds are being invested in human behaviour research to tackle societal challenges (Source: UKRI, 2023).

Governments and businesses increasingly use behavioural science. For professionals ready to embrace this shift, the future is full of opportunities.

Our MSc Behavioural Science will teach you how to use behavioural insights to better understand and change behaviour. We give you a broad overview of psychology, behavioural economics and statistics. When you graduate, you’ll be ready to contribute with innovative solutions needed by businesses, government and society.

To study on our Behavioural Science course, you do not need to have previous experience in the field. Explore your interest in better understanding and changing behaviour.

Gain skills for a career in behavioural science
Study the latest behavioural science theories and methodologies.
Analyse behavioural data from experiments and surveys with R, statistical programmes and regression models.
Solve practical challenges in areas you are interested in.
Design behavioural experiments and implement behavioural research methods.
Join the Stirling Behavioural Science Centre
The Stirling Behavioural Science Centre is a world-leading research hub. You will have access to the centre’s regular programme of visiting speakers, research seminars and workshops. You can engage with leading practitioners and benefit from our international network.

Our recent behavioural science degree students enjoyed guest lectures by experts including:

Cowry Consulting (a Behavioural Science consultancy)
HMRC
Ofcom
Ofgem
Competition and Markets Authority
Irish Economic and Social Research Institute
Apply your learning to your area of interest
Our assignments challenge you to apply behavioural science in an area of your interest, such as health, finance or the environment. You can design your own experiments and write policy briefs. You will learn to engage stakeholders and moderate a behavioural challenge workshop.

You will have the opportunity to work on real life examples. Many graduates work with their employers or other businesses on collaborative projects that are relevant to their work.

Examples of participating business include:

Siemens
Tesco
Keep Scotland Beautiful
Iceland's Cancer Detection Clinic.
We are AACSB accredited
The University of Stirling is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB International is the world's largest global standard-setting body for business education. Only 6% of the world’s leading business schools achieve this accreditation. This recognises our excellence in business education and societal impact.