Digital Marketing

Launch your digital marketing career with industry skills, real-world experience, and professional qualifications.

Course description

The BSc Digital Marketing programme at Aston University equips you with the knowledge and practical skills needed to thrive in a fast-paced world of digital marketing. Blending core marketing theory with industry standard digital tools, this programme will cover areas such as Content Marketing, User Experience, Social Media, Digital Analytics and Influencer Marketing.

You will develop strong analytical, communication, and strategic decision-making skills, with a focus on innovation and ethical practice. The programme includes a compulsory placement year, offering valuable experience to enhance employability for a digital agency environment. With a balance of academic and practical application, this course prepares you to become an adaptable, forward-thinking marketer in a global digital economy. Whilst at university, you will have the opportunity to complete the CIM Certificate in Professional & Digital Marketing and will graduate with exemptions at Level 6.

Key course benefits

• Recognised for quality – Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation

• Professionally accredited – Throughout the programme the CIM Certificate in Professional & Digital Marketing will be embedded, with the option for you to achieve the professional qualification whilst studying

• Gold standard teaching – Aston University was awarded Gold – the highest possible rating for the Teaching Excellence Framework (TEF, 2023)

• Earn more – Our graduates are among the highest paid in the country, earning on average £36,100 five years after graduating (Longitudinal Education Outcomes, 2023)

• Top 100 in Europe - We've been ranked 17th in the UK and 97th in Europe (Financial Times European Business Schools ranking 2024)

• Global Top 100 - Aston University was ranked among the top 100 universities worldwide for marketing (QS World University Rankings By Subject 2025)

Course details

Modules
For more information on this course and a full list of modules, visit the course page: https://www.aston.ac.uk/study/courses/digital-marketing-bsc/

Assessment method
For more information on the methods of assessment on this course, visit the course page: https://www.aston.ac.uk/study/courses/digital-marketing-bsc/