Creative Direction

The creative economy is one of the world’s fastest growing sectors, growing more than five times faster than other industries in the UK and employing over 2 million people. This course is designed to develop your conceptual thinking, creative problem-solving skills, and strategic vision. It will provide you with the skills and experience necessary to occupy a role that is the beating heart of this success, the Creative Director.

Creative Directors are employed across all sectors of the creative economy whether that be advertising, the arts, design, fashion, gaming, music, publishing or TV and film. They develop an intimate knowledge of their brand’s customers and direct all communication, controlling every point that their brand encounters their audiences, customers, and users. They do this by developing a team of creatives from a range of disciplines to assist in the design, development and delivery of their organisation’s products or services. You will work with a team of designers and content creators of illustration, photography, video and many more mediums and environments to deliver creative solutions to defined problems.

On this course you will be introduced to design thinking, and problem solving by learning about the freedom of ideas. You will learn innovative brainstorm techniques, capturing even the smallest of ideas that you will nurture and grow into solutions that have impact. You will learn to listen, placing people at the very heart of your design projects, being empathetic and responding to their needs and aspirations. You will discover insights that lead you to develop innovate solutions to their problems. You will gain confidence in the idea generation process, learning to trust yourself, your design team and your customers and users.

You will become adept at managing projects, people, and resources to deliver on time and on budget, surpassing expectations at every stage of the process. You will have an opportunity to engage in a range of hands-on projects, collaborative exercises, and industry simulations, applying your learning in real-world contexts. You will also have the opportunity to work with industry professionals, agencies, and clients, gaining valuable insights and building a professional network.

It is the blend of real-world experience, project management and design skill that makes studying at Arts University Bournemouth unique. At AUB we are a microcosm of the creative industries, a university wide creative team. This course will place you at the very heart of a creative team as you learn to express yourself, to design, develop and deliver as a Creative Director.

Upon successful completion of the course, you will be equipped with the skills and knowledge to pursue a range of exciting career paths. Graduates will typically go on to find opportunities as creative directors, art directors, brand strategists, advertising managers, marketing consultants, or digital content creators in a wide variety of sectors, including advertising agencies, design studios, marketing departments, media organisations, and as self-employed consultants.

The BA (Hons) Creative Direction course aims to nurture innovative and forward-thinking individuals who can shape and influence the creative landscape. It provides a platform for you to explore your creativity, develop your leadership qualities, and become an industry-ready professional capable of making a significant impact in the evolving creative industries.

Coursework and practical work