Creative Direction for Fashion

Challenge the intersection of fashion, communication and divergent practices as you develop multidisciplinary skills and embrace emerging digital technologies.

What can you expect?
BA (Hons) Creative Direction for Fashion leverages innovation, trans-disciplinary media and cultural context to push the boundaries of fashion communication. The course is agile in its approach to creating and learning, with a distinct focus on concept informed by process. You will be encouraged to experiment and create strategic, future-facing work addressing cultural concerns and social, racial and ecological justice.

Using the skills of communication design, interface design, cultural programming and speculative design, you will be equipped to identify, anticipate and respond to communication opportunities as strategic thinkers and skilled communicators for our ever-changing fashion communication landscape.

• Skills building: Develop multidisciplinary skills within communication design that will provide a wide range of graduate opportunities including as art directors, trends and innovation researchers, experience designers and as freelancers.

• Industry links: With exposure to industry practitioners, you will have the opportunity to respond to knowledge exchange briefs. Past projects have included collaborations with H&M and the Victoria and Albert Museum.

• Holistic: Explore fashion communication from theoretical, cultural, social and business perspectives to enhance your learning and practice.

• Emerging technologies: Engage with emerging digital technologies and identify innovative opportunities for how they can be used within the fashion media and communication industry.

• Work placement: Develop your skills within a work environment with an integrated work placement opportunity in your second year on the course.

Students join the four year version of this course with an optional Diploma/Placement Year and can opt into the three year version whilst at UAL.

About London College of Fashion
Studying at London College of Fashion, UAL, will immerse you in the global fashion industry.

Everything we do is focussed on this powerhouse industry and we offer courses that cover all areas of fashion, including design, media, communication and business. We are a global leader in fashion education and our home in London allows you to tap into the industry opportunities on offer across the capital. You’ll learn from experts in their field with a wealth of professional experience and we’ll prepare you for life after graduation as well, with employability support, live industry briefs, guest speakers and more.

Through teaching, research and collaboration, we’ll prepare you for shaping the fashion industry of the future.