Digital Media Production and Marketing

The BA Digital Media Production and Marketing course offers you the opportunity to combine the creative and technical skills of digital media production with the strategic expertise of marketing. This course is designed for students keen to enter the dynamic world of content creation, with a focus on digital shorts, filmmaking techniques, and marketing innovation. Through modules like Marketing in a Digital World, Personal Branding, and Social Media and Influencer Marketing, you will develop a comprehensive understanding of both film production and how to effectively promote content in a competitive, digital-first landscape.

You will gain hands-on experience in Digital Shorts and Brand Management, to navigate the fast-evolving digital market. With a strong emphasis on ethical and sustainable marketing practices, this degree prepares you for a range of careers, from content marketing creator to brand strategist. By the end of the course, you will have the expertise to blend creativity with business acumen, ready to make a mark in the film and digital marketing industries.