International Fashion Business

From trends to trade: explore the global fashion industry, gain insights into international markets and build creative and business skills for a dynamic career in fashion.

If you're passionate about fashion, business and global trends, get the skills, insight and industry knowledge to launch a career in the international fashion market, from brand management to buying and retail strategy.

• Learn how fashion brands grow, market and operate worldwide.

• Explore sustainability, innovation and digital trends shaping the industry.

• Get hands-on experience for a fast-moving career in fashion buying and management.

Why you should study this course

• Ranked 8th for Fashion and Textiles

• Explore global fashion markets through modules focused on international branding, buying and retail strategy.

• Gain practical experience by working on live industry projects and case studies as part of your assessed coursework.

• Enhance your global outlook with the option to study or work abroad through our international exchange and placement opportunities.

• Learn from staff with experience in fashion marketing, brand development and international business (staff may be subject to change).

• Access specialist facilities, including trend forecasting tools, digital marketing software and resources within Coventry University's creative hub.

Where our graduates work
Previous alumni from our suite of fashion courses have undertaken placements at companies including Francesca Casrellano, MR MARVIS, Ralph Lauren, Common Objective, BStyle Studio, Adidas, Karl Lagerfeld, Sainsbury’s TU, The Future Laboratory, Calvin Klein, POP Magazine, Vogue, Iris Van Herpen, WGSN and Bottle Blonde.

Please visit our website for the most up-to-date information.

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first year courses

Fashion BA (Hons)
Fashion Brand and Communication BA (Hons)
International Fashion Business BA (Hons)

Year One Modules:
Fashion Activation
Fashion Play
Fashion Community
Fashion Practice

Year Two Modules:
State of the Art
Business Revolution
Industry Interruption
Fashion Synthesis

Sandwich Year:
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final years of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Final Year Modules:
New Fashion Drivers
Industry Innovators
Collaborative Entrepreneurs
Business Practice

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

This course is assessed using methods that vary by module. These approaches are intended to prepare you for the complex and evolving contexts of professional practice.

Assessment methods may include:
Artefacts
Practical coursework
Digital coursework
Individual work
Group work
Live/poster presentations
Reports
Projects
Individual assignments.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.