Business Management and Marketing (including a Foundation Year)

Are you ready to dive into the exciting world of business and marketing? Our degree offers a unique blend of contemporary business issues and cutting-edge marketing insights, providing you with the perfect foundation for a thriving career.

With a carefully curated selection of modules covering both business and marketing fundamentals, you'll gain a comprehensive understanding of how these two disciplines work together to drive organisational success. Plus, you'll have the opportunity to specialise in areas that interest you most through elective options and a final-year project.

This degree is designed to equip you with the practical skills and entrepreneurial mindset needed to excel in today's competitive business landscape. Through hands-on experiences like marketing simulations, guest lectures from industry experts, and work-related opportunities, you'll apply theoretical knowledge to real-world scenarios.

Beyond mastering the intricacies of business and marketing, you'll also hone essential transferable skills like leadership, communication, presentation and analytical thinking. These skills will make you a valuable asset to any organization.

You will cover a wide range of marketing topics, including the marketing mix, branding, digital marketing, social media, consumer behaviour, marketing strategy, and sustainability in marketing. These areas are perfectly complemented by the core business skills and theory learned within the business element of the course.

Are you ready to unlock your potential in the dynamic world of business and marketing? Join us and embark on a journey toward a successful and fulfilling career.

Foundation Year courses have been designed for students who do not have the necessary academic qualifications needed to enter directly into the first year of a degree but who have the ability and commitment to do so. Once the Foundation Year has been completed successfully, you can then go on to complete your degree.

For the latest example of curriculum availability on this degree programme please refer to the University of Chester's Website.

There will be a broad range of assessment methods used throughout the Business Management and Marketing course so that students are exposed to the different types of task they might encounter in the workplace.

These will include coursework in the form of reports, portfolios of work, presentations (such as pitches and debates, peer assessment, reflective reviews, evaluation reports. In some modules students will encounter class tests and practical assessments. We continuously review the assessment methods used in order that they adequately prepare students for graduate level employment.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing