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Digital Marketing and Analytics

1 Study option · UndergraduateCoventry University London

Course options

2026-2027
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Course summary

PLEASE NOTE this course currently appears in the UCAS application tool under it's old title 'Global Marketing'. The course title will revert to Digital Marketing and Analytics once your application is submitted to Coventry University.

Become a future-ready digital marketer equipped to design and develop impactful, insight-driven, strategic and innovative digital marketing campaigns.

This course combines strategic thinking, AI tools and data to help you develop an understanding of consumer behaviour, emerging technologies and how to lead creative, responsible marketing and brand campaigns.

Course content has been designed to reflect current industry needs and includes opportunities to:

  • develop knowledge of digital strategy, Big Data, AI and brand storytelling

  • explore how to create marketing campaigns across digital platforms, with a focus on ethics and sustainability

  • work on industry-informed projects and use marketing tools commonly found in professional settings.

For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

Ways to study this course

Campuses

  • Coventry University London

Study options

  • BSc (Hons) • Full-time • 3 Years

Start dates

  • 09/2026
  • 01/2027
  • 11/2026
  • 03/2027
  • 05/2027
  • 07/2027

Application codes

Course code:
N55B
Institution code:
C85

Coventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Application codes

Course code:
N55B
Institution code:
C85

This course may be available at alternative locations, please check if other course options are available.

Course options

Open days

Chat to student ambassadors

Discover what it's like to study Digital Marketing and Analytics at Coventry University: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.

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  • Wanita

    Coventry University
    Mechanical Engineering MEng/BEng (Hons)
    Hi! I am Wanita. I am currently a third-year Mechanical Engineering student. At the end of this course, I would like to go into sustainability or energy industries. I am happy to answer any questions you may have :)

  • Daniel

    Coventry University
    Motorsport Engineering MEng/BEng (Hons)
    I am a first year motorsport engineering student from Stockport near Manchester. I love cars and motorsport and hope to get a career in motorsport after my degree. I am a race marshal at Oulton Park race track and have joined the Tennis team at Coventry University. I am a Christian and go to Christian union meetings and Hillfields church. To relax i enjoy watching films, TV and playing video games.

  • Sanam

    Coventry University
    Forensic Investigations BSc (Hons)
    Hi! I'm Sanam and i'm in my final year studying Forensic investigations BSc. After my studies, i am interested in becoming a detective, working within the law sector or becoming a certified court interpretor. Alongside my studies i'm a student ambassador, and have an interest in learning about my culture.

  • Rangeshh

    Coventry University
    Mechanical Engineering MEng/BEng (Hons)
    Hi, I'm a 4th Year Integrated Master's Student in Mechanical Engineering with a placement year at Tata Steel UK. I love to explore new topics and expand my knowledge in my free time and I always keep up to date on the newest shows & television.

  • Amber

    Coventry University
    Mechanical Engineering MEng/BEng (Hons)
    Currently I am studying for my Masters in Mechanical engineering and working on my dissertation on Nuclear NDT methods and techniques. I have worked at Sellafield Nuclear during my placement industrial year as a nuclear construction engineer specializing in mechanical engineering. In my spare time I attend the crafting society and go hiking and running, whilst catching Bake Off every week for new recipes.

  • Rhythm

    Coventry University
    Product Design BA (Hons)
    Hi, Im Rhythm currently studying Product Design. I have also done a foundation year in Art, design & Media at Coventry University. Feel free to reach out if you have any questions about uni life, I'm happy to help :)

  • Adam

    Coventry University
    Sports Coaching BSc
    Hi there👋, My name is Adam and I am currently a first year Sports Coaching student and a lifelong Coventry habitant. Sports has been a massive part of my life which has lead me to studying the Sports Coaching Bachelor Degree here at Coventry. I am looking to pursue a career within Sport Coaching as I look to teach and coach others the amazing thing that is sport🤩. Feel free to ask me questions about the Sports Coaching Course and elements of University life😃 ⚽️🏀🎾🏓🏏

  • Nefeli

    Coventry University
    MSc Psychology
    Hi! I am Nefeli. I am doing a master's degree in Psychology at Coventry University. When I can, I work as a Student Ambassador and help guide students not only around the campus but also throughout the process of getting in university.

  • Kishore

    Coventry University
    Economics BSc (Hons)
    President of the Economics Society and a driven aspiring Investment Banker, I believe that stepping out of your comfort zone is the key to unlocking true potential. Embracing this mindset allowed me to seize numerous opportunities at university, from participating in diverse societies and sports clubs to contributing to various committees. These experiences have not only enriched my university journey but also equipped me with essential skills and insights that are vital for success as a graduate.

Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Data from:
This course and 24 other business and management courses
Date range:
2022-2024

Grades held by accepted students

For Coventry University, the top and bottom 5% of student grades have been removed from these calculations. This change helps to remove any extraordinary circumstances that could impact the data. Learn more here .
DDD Most common
  1. BBB
  2. Highest grades
  3. DEE
  4. Lowest grades

Offer rate for UK school & college leavers

98% Students aged 17/18 who applied to this course were offered a place.

How do you compare?

See how students with your grades have been accepted onto this course in the past.

Student Outcomes

Operated by the Office for Students

70 Employment after 15 months (Most common jobs)

85 Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

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