PLEASE NOTE this course currently appears in the UCAS application tool under it's old title 'Global Marketing'. The course title will revert to Digital Marketing and Analytics once your application is submitted to Coventry University.
Become a future-ready digital marketer equipped to design and develop impactful, insight-driven, strategic and innovative digital marketing campaigns.
This course combines strategic thinking, AI tools and data to help you develop an understanding of consumer behaviour, emerging technologies and how to lead creative, responsible marketing and brand campaigns.
Course content has been designed to reflect current industry needs and includes opportunities to:
develop knowledge of digital strategy, Big Data, AI and brand storytelling
explore how to create marketing campaigns across digital platforms, with a focus on ethics and sustainability
work on industry-informed projects and use marketing tools commonly found in professional settings.
For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.
Coventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
This course may be available at alternative locations, please check if other course options are available.
Course optionsDiscover what it's like to study Digital Marketing and Analytics at Coventry University: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.
Select a course option at the top of this page to view entry requirement information.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
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Course optionsPhone:02476 888888
Thursday 14 August 08:00-20:00,
Friday 15 August 08:00-18:00,
Saturday 16 August 10:00-16:00,
Sunday 17 August 10:00-16:00,
Monday 18 August onwards (weekdays only) 08:30-17:00
Priory Street
Coventry
CV1 5FB
At Coventry University
