Global Executive Master of Business Administration with Algorithmic Marketing (Online) | University of Hertfordshire

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Course summary

Become a digital marketing visionary with UH Online’s Global Executive MBA in Algorithmic Marketing. This innovative, fully online masters programme merges MBA fundamentals with cutting-edge algorithmic expertise. Uncover market trends, harness data-driven insights, and craft compelling marketing strategies. Join a global network of industry leaders, learn from renowned faculty, and lead the marketing revolution. Discover how you can use the algorithm to your competitive advantage and accelerate through the business world with essential technical skills coupled with business savvy and technical acumen.

The University of Hertfordshire Business School, is a proud affiliate of the AACSB alliance and Chartered Management Institute (CMI).

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Open days

University of Hertfordshire - Postgraduate Online Event
23 Feb 2026, 16:00
Hatfield
University of Hertfordshire - Undergraduate Open Day
25 Apr 2026, 08:30
Hatfield
University of Hertfordshire - Undergraduate Open Day
27 Jun 2026, 08:30
Hatfield
University of Hertfordshire - Postgraduate Open Day
27 Jun 2026, 10:00
Hatfield

Chat to student ambassadors

Discover what it's like to study Global Executive Master of Business Administration with Algorithmic Marketing (Online) at University of Hertfordshire: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.

Eman Abdul
University of Hertfordshire
Computer science
I am an MSc Data Science student with a strong foundation in statistical methods, machine learning, and advanced analytics, complemented by hands-on experience with Python, SQL, and data visualisation tools. With a background in Biomedical Sciences (BSc, First Class Honours) and professional experience in clinical laboratory settings, I thrive at applying data-driven insights to solve complex problems. My passion lies in translating data into actionable insights, and I enjoy working in collaborative environments where I can leverage my analytical and problem-solving skills. As a Student Ambassador and Representative, I actively engage in supporting prospective students by sharing my journey, experiences, and insights into the field of Data Science. I am excited to connect with like-minded individuals who share an interest in data-driven decision-making, healthcare analytics, and AI innovations. Feel free to reach out if you have any questions and I will be happy to assist.
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Sarah
University of Hertfordshire
Education and teaching
Hi! I’m Sarah, and I’m currently a first year studying Early Childhood Education. I’m hoping to become a nursery teacher in a school based setting in the future. Feel free to reach out if you have any questions, I’d love to meet you! ❤️
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Tiya
University of Hertfordshire
Engineering
Hi, I'm Tiya! I am a first year Aerospace Engineering Student with a specialisation in Space Technology. I’m happy to share my experiences at Herts with you— whether its about the course structure and teaching faculty, on-campus facilities or social life.Please note, if your question is not about Engineering please reach out to other unibuddies or ask for further help by emailing at ask@herts.ac.uk.Thanks!
Chat with Tiya