Digital Marketing and Advertising

Reasons to choose Kingston

• You’ll experience how marketing and advertising work in today’s rapidly changing environment by working on real-life project briefs from client organisations.

• When you graduate, your hands-on experience and career skills will help you stand out from other job seekers.

• We are ranked No.3 in London for Marketing and Public Relations (Guardian League Tables 2025).

• You’ll gain more than just a degree. The structure of the course enables you to earn a professional qualification from the Chartered Institute of Marketing (CIM).

• Our commitment to high quality teaching has been recognised with a Teaching Excellence Framework (TEF) Gold rating. The University has received an overall rating of Gold, as well as securing a Gold award in the framework's two new student experience and student outcomes categories.

About this course
If you aspire to a career in the fun, dynamic, fast-moving world of marketing or advertising, this is the course for you.

The course is designed in consultation with leading industry experts, bringing together the latest theories and practices in marketing. You’ll explore the role and function of contemporary and digital marketing in modern business, so when you graduate, you’ll be at the edge of the job market with the knowledge and skills employers seek.

You can gain hands-on marketing experience through an internship or develop your skills as a consultant by working in a team on a live project. Another option is to delve into entrepreneurship and create your own start-up with support from the Business School.

Future Skills
Embedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability.

As you progress through your degree, you'll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge.

At Kingston University, we're not just keeping up with change, we're creating it.

Career opportunities
This course meets the needs of the continuously evolving careers in marketing and advertising, including brand and marketing communications managers, market researchers, media planners and buyers, account executives, copywriters, as well as advertising and social media managers. Many graduates progress to postgraduate study.

Course Modules

Example modules

• The Principles of Marketing
• Advertising Tools, Techniques and Technologies
• Brands, Buyers and Behaviours

To view the full list of modules, please visit the University course webpage.

Assessment typically comprises exams (e.g. test or exam), practical (e.g. presentations, performance) and coursework (e.g. essays, reports, self-assessment, portfolios, dissertation).

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• AACSB International