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Retail Marketing

Course details
  • BA (Hons)
  • 4 Years
  • Full-time
  • 14/09/2026
  • Undergraduate
Course location
Main Site

Course summary

Shopping is changing. Consumers no longer differentiate between shopping online or visiting the shops on the high street or the shopping centre. The industry has been responding to change for years and recently it has had to respond to the global Covid-19 pandemic. Retailers are having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience.

Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.

The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.

How to apply

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N550
Institution code:
S75
Campus name:
Main Site
Campus Code:
-

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3
  • Year 4

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

Year 2 entry – Three-year honours

SQA Advanced Highers
ABB

GCE A-levels
ABB

IB Diploma
35

Open days

Entry requirements

Qualification requirements

UCAS Tariff - Not accepted

A level - BBB

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM

Scottish Higher - AABB

International Baccalaureate Diploma Programme - 28 points

English language requirements

TestGradeAdditional details
IELTS (Academic)6Obtain IELTS 6.0 with 5.5 minimum in each skill or equivalent.
If you don’t meet the entry requirements there are English language courses which can help you prepare for your degree: https://www.stir.ac.uk/international/international-students/pre-sessional-english-language-courses/

English language requirements https://www.stir.ac.uk/international/international-students/english-language-requirements/

Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not available

Historical entry grades data is not currently available for University of Stirling - we are working with them to try and make it available soon - learn more.

Fees and funding

Tuition fees

LocationFeeYear
Republic of Ireland£9790Year 1
England£9790Year 1
Northern Ireland£9790Year 1
Wales£9790Year 1
Channel Islands£9790Year 1
Scotland£1820Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

Scottish students can apply to the Student Award Agency for Scotland (SAAS) to have tuition fees paid by the Scottish government.
Students from the rest of the UK can apply for financial assistance, including a loan to cover the full cost of the tuition fees, from the Student Loans Company.
Fee information for International and EU students, can be found on the course webpage:
https://www.stir.ac.uk/courses/

The University of Stirling offers a range of scholarships, further information can be found on our website: https://www.stir.ac.uk/scholarships/

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