Course contact details
Admissions (Undergraduate)
Email:admissions@stir.ac.uk
Phone:01786 467044
University of Stirling
Stirling
FK9 4LA
Retail Marketing
- Bachelor of Arts (with Honours)
- 4 Years
- Full-Time
- 13 September 2027
- Undergraduate
- Stirling Campus
Course summary
Shopping is changing. Consumers no longer differentiate between shopping online or visiting the shops on the high street or the shopping centre. The industry has been responding to change for years with retailers having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience.
Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.
The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.
We are AACSB accredited
The University of Stirling is accredited by AACSB International in recognition of our excellence in business education. This puts the University of Stirling Business School among the top 6% of business schools globally.
Modules
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- AACSB International
How to apply
Apply by
13 January 2027
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N550
- Institution code:
- S75
- Campus name:
- Stirling Campus
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements
Typical qualification requirements
Minimum Qualification Requirements
Typical qualification requirements
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | Obtain IELTS 6.0 with 5.5 minimum in each skill or equivalent. |
If you don’t meet the entry requirements there are English language courses which can help you prepare for your degree: https://www.stir.ac.uk/international/international-students/pre-sessional-english-language-courses/https://www.stir.ac.uk/international/international-students/english-language-requirements/
Contextual admissions
Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.
The minimum grade requirements apply to specific categories of 'widening access' applicants domiciled in Scotland who may be eligible for a contextual offer.
International entry requirements
Historical entry grades data
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Not available
Historical entry grades data is not currently available for University of Stirling - we are working with them to try and make it available soon - learn more.
Historical entry grades report
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
Fees and funding
Tuition fees
Per year tuition fees
| Location | Fee | Year |
|---|---|---|
| England, Wales, Northern Ireland, Channel Islands & Republic of Ireland | £10050 | |
| Scotland | £1820 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
Scottish students can apply to the Student Award Agency for Scotland (SAAS) to have tuition fees paid by the Scottish government.
Students from the rest of the UK can apply for financial assistance, including a loan to cover the full cost of the tuition fees, from the Lifelong Learning Entitlement (LLE).
Fee information for International and EU students, can be found on the course webpage:
https://www.stir.ac.uk/courses/
The University of Stirling offers a range of scholarships, further information can be found on our website: https://www.stir.ac.uk/scholarships/
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