Digital Marketing (Taught)

In our MSc Digital Marketing course you’ll explore how consumers engage with brands online. You'll develop expertise in key digital marketing specialisms such as SEO, social media, content creation and campaign planning.

If you study marketing at Reading you can also choose between two pathways: MSc Marketing (International) or MSc Marketing (Sustainable).

For more information, please visit our course page: https://www.henley.ac.uk/study/masters/msc-in-digital-marketing

Sample modules may include:

• Digital Marketing
• Strategic Marketing
• Digital Marketing Analytics
• Marketing Communications in a Virtual World
• Brand Strategy.

These are the modules that we currently offer for 2025/26 entry. They may be subject to change as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Please note that the University cannot guarantee that all optional modules will be available to all students who may wish to take them.
Please check our website for more details about the course structure.