International Business with Marketing (Taught)

Our MSc in International Business with Marketing is designed to equip you with the knowledge and skills needed to excel in a dynamic global business environment.

The course specialises in the market-oriented, customer-driven approach to planning and implementing marketing strategies. You’ll develop knowledge and skills to undertake strategic analysis of markets, and create, adapt and implement strategy.

Whether you aspire to work for a multinational corporation, launch your own international venture, or pursue a leadership role in a global organisation, this course provides a deep dive into the key areas of international business strategy, management, and operations. You will explore core topics such as globalisation, international trade, and cross-cultural management, enabling you to develop a critical understanding of the challenges and opportunities facing organisations in the international arena.

To enrich your learning experience, you’ll engage with real-world business case studies and benefit from insights shared by industry experts. Additionally, our emphasis on sustainability and innovation will prepare you to lead responsibly in a complex global economy. By gaining hands-on experience through practical assignments and group projects, you’ll build the expertise and confidence to navigate international markets, making you highly employable and ready to take on the challenges of a globalised business landscape.