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Marketing with Business Analytics

  • BSc (Hons)
  • 3 Years
  • Full-time
  • 28 September 2026
  • Undergraduate
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Course options

2026-20272027-2028
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Course summary

If you’re passionate about marketing and want to dive deeper into the power of data, our BSc Marketing with Business Analytics is for you. Combining creativity with analytical expertise, this degree equips you with advanced analytical skills to make data-driven decisions, optimise marketing strategies, and understand consumer behaviour at a deeper level.

Whether you're passionate about leveraging data to drive marketing decisions, optimising strategies with analytics, or understanding consumer behaviour through data insights, marketing with a focus on analytics offers a dynamic and rewarding career path.

Why study this course?

  • Industry-recognised qualification - you have the opportunity to earn a Professional Diploma from the Digital Marketing Institute (DMI).

  • Advances in Digital Marketing module - explore real world case studies and deep-dive into the world of AI and data-driven marketing strategies while earning a Digital Marketing Institute qualification

  • Industry experience - up until the end of your second year, you have the option to transfer to the BSc Marketing with Business Analytics and Year in Industry.

  • Join the Capgemini Community Challenge - exclusive to Birmingham Business School

  • Join the Deloitte Responsible Business Student Challenge

  • Study abroad in your second year with one of our partner institutions or at our Dubai campus

This degree is accredited by
the Charted Institute of Marketing (CIM) and the Digital Marketing Institute (DMI) meaning you have the opportunity to gain access to their industry-recognised qualifications.

Triple Crown Accredited

#1 most targeted university by top graduate employers (High Fliers Report, The Graduate Market 2024)

Modules

For details of the module structure of this programme, please visit our course page: https://preview-uob.cloud.contensis.com/study/undergraduate/subjects/business-and-management-courses/marketing-with-business-analytics-bsc

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

  • Course does not award QTS

Ways to study this course

Campuses

  • Main Site

Study options

  • BSc (Hons) • Full-time • 3 Years

Start dates

  • 28 September 2026

Apply by
14 January

This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.

Application codes

Course code:
N5N3
Institution code:
B32
Campus name:
Main Site
Campus Code:
-
Points of Entry:
Year 1

University of Birmingham has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N5N3
Institution code:
B32
Campus name:
Main Site
Campus Code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Open days

Entry requirements

UCAS Tariff Not accepted

A level AAB

Required subjects and grades: GCSE Mathematics at grade 5/B and English at grade 6/B

General Studies is not accepted as one of three A levels, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A level

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

BTEC Extended Diploma - Only the following subjects can be considered: Applied Science, Business, Enterprise and Entrepreneurship.

BTEC Diploma - Only the following subjects can be considered in combination with 1 A level): Applied Science, Business, Enterprise and Entrepreneurship.

BTEC Subsidiary Diploma - Only the following subjects can be considered (in combination with 2 A Levels): Agriculture, Applied Human Biology, Applied Law, Applied Psychology, Applied Science, Business, Computing, Construction and the Built Environment, Countryside Management, Creative Digital Media Production, Creative Media Production, Engineering, Enterprise and Entrepreneurship, Environmental Sustainabilty, Forensic and Criminal Investigation, Health and Social Care, Hospitality, Information Technology, Land-based Technology, Music, Music Technology, Operations and Maintenance Engineering, Performing Arts, Personal and Business Finance, Pharmaceutical Science, Production Arts, Public Services, Sport, Sport and Exercise Science, Sport and Outdoor Activities, Sports Coaching and Development, Travel and TourismSports Coaching and Development, Travel And Tourism

International Baccalaureate Diploma Programme 32 points

6,6,5 at Higher Level accepted with a minimum of 32 points overall.

Welsh Baccalaureate - Advanced Skills Challenge Certificate (last awarded Summer 2024)

Accepted in place of a non-required A level with the equivalent grade.

T Level

Only the following subjects can be considered: Management and Administration; Accounting; Finance.

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

The most common grades on entry for this course are above our standard offer. This does not mean that you need to achieve higher grades than our offer to be admitted.
We make alternative offers through our contextual admissions schemes which are typically 1 or 2 grades lower. You can find information on these schemes using the link below.
You can check your eligibility to receive an offer for this course using our Offer Calculator using the same link.

Learn more on the University of Birmingham website

Historical entry grades data

This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).

It is designed to support your research but does not guarantee whether you will or won't get a place.

Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

Per year tuition fees

LocationFeeYear

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

For details of the annual tuition fee for International Students please see the course web page listed in the 'course details' section above.
If you are made an offer to study by the University, the yearly tuition fee will be stated in your offer letter.

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