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Business and Marketing

Course details
  • BA (Hons)
  • 3 Years
  • Full-time
  • 21/09/2026
  • Undergraduate
Course location
Leeds City Campus

Course summary

Learn how to cut through the noise and reach consumers with an accredited Business and Marketing degree from LTU.

Almost every aspect of the world around us is branded, packaged and marketed, making marketing an essential part of business operations.

You'll be at the forefront of the latest developments in business and marketing on this course, with theory brought to life through current case studies and real-life examples.

Study the fundamental principles of business and marketing, learn how to conduct market audits, identify your target market and carry out competitor analysis.

You'll explore the marketing communications mix and come up with strategies for communications campaigns and product launches.

Discover how advances in technology transform the way businesses operate and work on digital strategies for reaching audiences.

You'll develop the analytical and research skills employers look for, as well as crucial soft skills such as collaboration and how to present effectively.

We'll give you lots of opportunities to develop your professional networks throughout the degree, thanks to our regular programme of expert guest speakers.

Professional work placements
You’ll gain relevant work experience through professional placements included in your degree. Recent students have completed placements at Leeds-based digital company twentysix, Jet2, Marie Curie, Morrisons, Arc Inspirations, Halifax Town FC and Think Pacific.

Graduate opportunities
You’ll be well-qualified to join our graduates who work in marketing, web development and account management roles in a wide variety of organisations. You could also continue on to postgraduate study and specialise in the areas of business and marketing that interest you the most.

Modules

On this course you will study a selection of modules, which may include: People and Organisations; Marketing Fundamentals; Principles of Finance and Accounting; Global Business Environment; Integrated Marketing Communications; Creative Entrepreneurship and Innovation; International Marketing; Strategic Marketing.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing
  • Chartered Institute of Management Accountants

How to apply

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N1N5
Institution code:
L24
Campus name:
Leeds City Campus
Campus Code:
B

Points of entry

The following entry points are available for this course:

  • Year 1

Open days

Entry requirements

Qualification requirements

UCAS Tariff - 112 points

GCSE English Language/Literature and Maths at grade C/4 or above is also required.

Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

LocationFeeYear
England£9790Year 1
Northern Ireland£9790Year 1
Scotland£9790Year 1
Wales£9790Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

We advise students that there may be additional course costs in addition to annual tuition fees:
Recommended and required reading lists will be provided at the start of your course. All the books and e-books are available from our Library to borrow but you may choose to purchase your own.
On some courses there may be additional costs, such as field trips, equipment, accreditations, that may be part-funded by the University. More details will be provided at the start of the course.
You'll need to include placement/s travel and associated costs too, however the University will contribute a standard amount towards your total expenditure.
The University provides students with a £6 printing credit each academic year which can be topped up either on campus or online.

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