Data Science

Unlock the power of data and shape the future with our BSc in Data Science, designed and taught by leading researchers in the field. You will explore AI, machine learning and analytics in real world contexts, developing the skills to turn complex information into meaningful insights. Through practical projects and industry experience, you will build the sought after technical and problem-solving skills to innovate and make an impact across science, business and society.

Why choose this course?

• No prior programming experience required, build skills from the ground up

• Develop expertise in data visualisation and storytelling for real impact

• Strong focus on AI, machine learning and real-world data applications

• Industry-informed course with guest lectures and careers support

• Gain real-world experience, from an industry-linked research project to an optional work placement

Our industry-informed Data Science BSc equips you with the skills to analyse complex data, uncover insights and communicate findings that shape decisions across a wide range of industries. You will build a strong foundation in maths, statistics and programming, before developing expertise in data analysis, machine learning and artificial intelligence, alongside data visualisation and communication skills.

The programme combines theory with practical experience using real datasets and tools used in industry. Explore areas such as cloud computing, databases and advanced AI, and learn to design and implement data-led solutions. In your final year, you’ll complete an independent project, applying your knowledge to a practical problem while showcasing your creativity, technical expertise and ability to deliver impactful insights. You’ll also develop an understanding of the professional, economic, social, environmental, moral and ethical considerations involved in data analysis, graduating as a responsible, forward-thinking professional.

Throughout the programme there’s a variety of teaching and learning activities informed by and involving our partners from industry. This includes a series of guest lectures from organisations such as Microsoft, the BBC, and CapGemini, as well as grouped and individual projects potentially involving real-world data from industry.

From dedicated professional development sessions and industry guest lectures to tailored careers support, employability is embedded throughout your studies. The programme also includes the option to enhance your experience through either a flexible-short or year-long industry placement. Alternatively, if you’re interested in teaching, a specialist option offers experience in educational settings.

About Keele

Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.

Course Modules

For a list of indicative modules please visit the course page on the Keele University website.