International Business & Artificial Intelligence

This unique course combines international business expertise with cutting-edge AI skills, giving you the ability to thrive in a world driven by digital innovation.

You’ll learn how organisations operate across borders while exploring how AI transforms strategy, marketing, finance and supply chains. Through hands-on experience with AI tools, data analytics, and live business projects, you’ll develop the skills to solve complex global challenges and make data-driven decisions that deliver impact.

From day one, you’ll work with industry partners, hear from experts using AI in business, and explore key issues like sustainability, digital transformation, and responsible AI governance. By graduation, you’ll have a powerful blend of international business knowledge and practical AI expertise, an edge that sets you apart in today’s competitive job market.

Whether your future lies in launching a tech-enabled enterprise, joining a multinational, or shaping the way AI changes our world, this degree gives you the tools to succeed.

Why ARU?

• Benefit from small class cohorts where we’ll know and support you.

• Build confidence and influencing skills through presenting your work.

• Develop highly valued transferrable skills to enable career pivots.

• Gain real-world experience through industry-led Live Brief projects.

• Learn from sector experienced, expert lecturers.

Year 1:
Global Business Strategy (30 credits)
Managing Business Operations
Digital Marketing (Live Brief) (30 credits)
Introduction to Financial Analysis and Management

Year 2:
Ruskin Module (15 credits)
Retail & Experience Marketing (15 credits)
Project Management
Intelligent Business Practice with AI
Performance Management (30 credits)

Year 3:
Undergraduate Major Project - Business
Data Analytics for Business Decision-making
The Changing Nature of Work
Strategic AI Management