Digital Marketing and Analytics (with foundation year)

The foundation year of this course is taught at our CU Greenwich campus. The degree years are completed at Coventry University London Campus.

Become a future-ready digital marketer equipped to design and develop impactful, insight-driven, strategic and innovative digital marketing campaigns.
This course combines strategic thinking, AI tools and data to help you develop an understanding of consumer behaviour, emerging technologies and how to lead creative, responsible marketing and brand campaigns.

Course content has been designed to reflect current industry needs and includes opportunities to:

• develop knowledge of digital strategy, Big Data, AI and brand storytelling

• explore how to create marketing campaigns across digital platforms, with a focus on ethics and sustainability

• work on industry-informed projects and use marketing tools commonly found in professional settings.

Why you should study this course

As a student on this course, you will have the opportunity to:

• develop hands-on skills through applied modules and project work exploring digital marketing strategy, campaign planning and consultancy-style tasks inspired by aspects of industry practice

• use a range of digital tools and platforms, including select AI-based technologies, to support your understanding of data-informed marketing

• explore how sustainability and social responsibility influence marketing, and learn how to create campaigns with purpose and accountability that leave a positive impact on society

• build a portfolio through coursework projects that may include brand storytelling, campaign planning and data analysis, helping you showcase your skills and progress to future employers

• focus on career development, with access to guidance and resources from the university’s careers and employability services.

For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.