Course contact details
Recruitment team
Email:sro@abertay.ac.uk
Phone:01382 308080
Abertay University
Bell Street
Dundee
DD1 1HG
Marketing
- Bachelor of Arts (with Honours)
- 4 Years
- Full-Time
- 13 September 2027
- Undergraduate
- Abertay Campus
Course summary
Please note; this new Marketing Course (N520) is only available for Year 1 and Year 2 entry. Those looking for advanced entry should visit the existing N500 course for further information.
Study this CIM-accredited Marketing degree at Abertay’s Dundee Business School. Expert guest speakers, projects with live briefs tackling real-world business problems, work placements, campaign pitches and offsite visits.
Launch your career as a professional marketer, ready to excel in the workplace. Study our CIM-accredited Marketing degree, designed to develop innovative, creative, digitally fluent and ethically responsible marketers.
Every organisation needs a marketing team
Every organisation needs marketing - from personal brands to political enterprises. So you can discover what kind of area you want to work in while you study. Our goal is to help you become a confident, adaptable and innovative marketing professional - capable of leading in today's competitive business world.
Get thoroughly prepared for the workplace
Focused on preparing you for work, you'll learn how to understand different markets, manage customer relationships and develop brand strategy. This includes emerging industry trends such as MarTech, AI in marketing, sustainability, inclusivity and global branding. You'll become fluent in marketing analytics, omnichannel integration, content creation, PR and reputation management.
Become a confident, adaptable and innovative marketing professional
Employability is embedded: you’ll produce a portfolio of authentic campaigns and projects suitable for CVs and professional profiles.
Successfully completing the course takes you partway towards a professional Chartered Institute of Marketing (CIM) qualification.
Work placement & study abroad options
There's an option to go on a work placement and gain valuable industry experience, plus you can choose to study overseas.
Discover how businesses really operate
Through our outstanding industry links, you'll discover how businesses really operate with expert guest speakers, live briefs, work placements, campaign pitches and simulations throughout.
Prepare for an impressive marketing career
We aim to make you a highly effective marketing manager and prepare you for an impressive career. You'll graduate with a passion for innovation, teamwork, creative thinking and the ability to thrive on business challenges.
'What you put into your academic journey, you get out double in return...Abertay is not just a degree, it is the first step into your future.' Marc Lees, Marketing & Business Graduate
Scotland's Top Modern University for Student Satisfaction
Abertay is widely regarded as THE place to come for student satisfaction and high quality teaching. But don't just take our word for it:
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Scotland's Top Modern University for Student Satisfaction - National Student Survey 2024 and The Complete University Guide 2025.
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UK Top 10 for Student Experience - The Times Good University Guide 2025 and The Daily Mail University Guide 2024.
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Top Scottish Modern University - National Student Survey 2023 and 2024.
Following recent updates to our Marketing courses, this programme is available for Year 1 and Year 2 entry only. Applicants seeking entry to Year 3 or beyond should apply for the BA (Hons) Marketing and Business Management (N500) or associated pathways.
Modules
Assessment method
The assessments for this programme is based on a foundation of authentic learning that supports the professional and academic ambitions of the whole graduate. The assessments will allow students to demonstrate application of knowledge in real-world contexts through live projects, capstones and other forms of authentic assessment. This facilitates the development of critical thinking skills, creativity and employability within our graduates.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
Apply by
13 January 2027
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N520
- Institution code:
- A30
- Campus name:
- Abertay Campus
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
Entry requirements
Typical qualification requirements
A levelCCC
Entry into year 2 with grade BBB to include Business Studies
T LevelPass (C and above)
In Core Component - Education & Early Years / Legal Services / Finance / Accounting / Management & Administration / Agriculture, Land Management & Production
Scottish HNCPass
Entry into Year 1 with an HNC in one of the following:- Accounting - Graded Unit C Administration & IT - Graded Unit C Fashion Business - Graded Unit C Human Resource Management - Graded Unit C Music Business - Graded Unit C Retail Management - Graded Unit C.
Entry into Year 2 with an HNC in one of the following:- Advertising & PR - Graded Unit C Business - Graded Unit C Business: Administration and IT - Graded Unit C Business: Management and Leadership - Graded Unit C Business: Marketing and Public Relations - Graded Unit C Events Management - Graded Unit C Hospitality Management - Graded Unit C Hospitality Operations - Graded Unit C Management and Leadership - Graded Unit C Marketing - Graded Unit C Marketing Communications - Graded Unit C Social Science - Graded Unit C Supply Chain Management - Graded Unit C Travel and Tourism - Graded Unit C
Scottish HigherBBBC
International Baccalaureate Diploma ProgrammeOffer: 25
With 3 subjects at a minimum at S5 or H4
Entry into year 2 with 30 points with a minimum of H4 in 3 subjects to include Business Management plus 1 other Higher Literate subject and any other Higher subject
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)MMM
Business (all pathways)
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)H3H3H3H3
Scottish Advanced HigherBBB
Entry into Year 2 to include Business Management
Scottish HNDPass
Entry into Year 2 with an HND in one of the following:- Administration & IT - Graded Unit CC Advertising & PR - Graded Unit C Business: Administration and IT - Graded Unit C Business: Management and Leadership - Graded Unit C Events Management - Graded Unit C Hospitality Management - Graded Unit C Hospitality Operations - Graded Unit C Human Resource Management - Graded Unit C Retail Management - Graded Unit C Social Science - Graded Unit C Supply Chain Management - Graded Unit C Travel and Tourism - Graded Unit C
Entry into Year 3 of the N500 Marketing and Business Management course with an HND in one of the following:- Business - Graded Unit C Business: Marketing and Public Relations - Graded Unit C Marketing - Graded Unit C Fashion Business - Graded Unit C
Applicants should have National 5/GCSE English and Maths/Lifeskill Maths/Application of Maths at grade C/4 or equivalent. Higher Applications of Maths at grade C.
Minimum Qualification Requirements
Typical qualification requirements
A level CDD
Entry into year 2 with grade BBB to include Business Studies
Scottish Higher BBC
International Baccalaureate Diploma Programme Offer: 24
With 3 subjects at a minimum at S5 or H4
Entry into year 2 with 30 points with a minimum of H4 in 3 subjects to include Business Management plus 1 other Higher Literate subject and any other Higher subject
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) MMP
Business (all pathways)
English language requirements
We look for applicants to have achieved an overall IELTS score of 6.0 with no individual band lower than 5.5 or accepted equivalent. A list of our accepted English language qualifications can be found on our website.https://www.abertay.ac.uk/international/english-language-requirements/
Contextual admissions
Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.
We don't just look at your grades, admission is based on academic merit, considering personal circumstances and potential. We look for applicants to demonstrate relevant and appropriate level of academic achievement as well as personal and professional experiences providing an indication of ability to meet the demands and professional requirements of the course. For a small number of courses, additional means of assessment such as an interview or portfolio may also be required.
Historical entry grades data
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Not enough data available
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
Fees and funding
Tuition fees
Per year tuition fees
| Location | Fee | Year |
|---|---|---|
| Scotland | £1820* | |
| England, Wales, Northern Ireland, Channel Islands & Republic of Ireland | £9790* | |
| EU & International | £16950* |
* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
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