Digital Marketing Management (Taught)

Imagine shaping the future of business with your skills. As the industry evolves, mastering digital marketing is essential for thriving in today’s interconnected world.

Key course content includes:

• content marketing and brand storytelling, integrated digital campaigns, omnichannel strategies, community building, big data, marketing analytics for strategic decision-making and crisis management

• inclusivity, social responsibility and environmental sustainability, funding and scaling green start-ups through digital marketing, digital green branding, and digital innovations for environmental and social change

• digital campaign design, execution, evaluation and management, applying marketing concepts to real-world scenarios using analytics to drive digital marketing decisions.

Why you should study this course:
This course combines theory and practice to help equip you with the essential skills to excel in digital marketing management. Master digital marketing strategies, tactics and tools to drive business growth.

• Industry-relevant curriculum: learn about key digital marketing theories, including marketing, brand storytelling, integrated campaigns, omnichannel strategies, community building, big data analytics, and marketing analytics for strategic decision-making and crisis management.

• Embrace social change: the contemporary digital marketeer needs to be aware of external business environmental changes taking place when designing digital marketing campaigns. Developing a growth mindset, which encourages inclusivity, social responsibility and sustainability is of critical importance. Learn how to fund and scale green start-ups, develop digital green branding, and innovate for environmental and social change.

• Practice-led learning: gain hands-on experience with industry-standard software in the DigiComm lab. Design, execute and evaluate digital campaigns, applying marketing concepts to real-world scenarios and using analytics to drive decisions.

• Prepare for the future: develop skills and knowledge about business, marketing and digital marketing.

• Transferable business skills: Build key management skills, and specialised digital tools, strategies and tactics. This creates flexibility to work in a variety of digital marketing or business roles, such as in data analytics, creating digital content or becoming an entrepreneur.

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