International Fashion Brand Management: Fashion PR and Communication (Taught)

MA International Fashion Brand Management: Fashion PR and Communication is an exciting course, which is part of our MA International Fashion Brand Management (MA IFBM) suite which offers six innovative degrees:

MA International Fashion Brand Management: Fashion PR & Communication
MA International Fashion Brand Management: Phygital Luxury Fashion
MA International Fashion Brand Management: Circular Fashion
MA International Fashion Brand Management: Fashion Buying & Merchandising
MA International Fashion Brand Management: Fashion Visual Merchandising
MA International Fashion Brand Management: Fashion Insight & Strategy
On this course, you will evaluate the role of fashion public relations and its relationship to strategic fashion branding and brand identity communication. You will gain insights into critical issues, innovations and challenges within the global fashion, media and communication industries and identify relevant areas of professional conduct. You will understand how relevant current cultural topics impact the fashion industry and how fashion brands integrate these topics into their communication strategies. You will also study events management and sponsorship for fashion and luxury sectors.

You will deconstruct the process of public relations into its components, and study relevant theories that underpin each component with reference to historical and current examples for communication strategies and models. The course aims to help you develop an enhanced level of professional skills and knowledge of fashion public relations, developed through the integrated application of research, theory and practice. You will develop the capability to work collaboratively and sustainably to produce innovative plans that address fashion brands’ and corporations' global and cultural challenges. You will be able to communicate brand narratives engagingly across multiple media platforms.

Compulsory residential international field trips The MA International Fashion Brand Management is the first postgraduate fashion course in the UK that formally integrates international residential trips into its curriculum. During these trips, you will meet industry professionals, attend master lectures, view collaborative work, and engage in personal growth. The compulsory trips throughout the 2021 academic year will be:

FT1: European Fashion Capitals Trip (Paris, Milan and Florence): 8 to 10 days (Semester 1).
FT2: New York Fashion Field Trip: 7-8 days (Semester 2).
Optional international residential field trips Students studying on this pathway will be able to attend Trip 3 and Trip 4 as optional trips. You may wish to attend only one or none:

FT3: Copenhagen Fashion Summit: 3 to 4 days (Semester 3).
FT4: Berlin Circular Fashion Trip: 3 to 4 days (Semester 2).
Internships This course has an optional 80 hours internship integrated into the curriculum. An internship will enhance your employability by offering valuable experience and professional contacts within the industry and put your skills to use in the real world of fashion. It is possible to do your internship digitally.

Learning through social action Instead of an internship, you may participate in a cross-pathway social action industry mentorship projects for which we have teamed up with Justice in Fashion - a global alliance of like-minded and skilled individuals endeavouring to create positive change in the fashion industry.

Digital skills On this pathway, you will work on your creative media and digital skills and learn to use a range of pathway specific industry-standard softwares. Our facilities include:

3D design studio
PC/Mac labs
film/motion capture studios
photography studios
digital print bureau
knitting studio
sewing studio
pattern making studio