Business Management with International Tourism

Step into the fast-paced and dynamic world of tourism with our Business Management with International Tourism BA. This programme will allow you to explore your passion for travel, whilst developing essential business skills, from sports tourism to strategic management and data insights. As the global tourism sector continues to evolve, this course offers you the unique opportunity to explore the complexities of international travel, destination marketing, and sustainable practices. Discover how tourism impacts economies, politics, and societies, and equip yourself with the knowledge and experience to thrive in this dynamic industry.

Why choose this course?

• Gain a competitive edge in the global tourism industry, blending business management expertise and real-world tourism insights

• Gain a competitive edge with our Professional and Academic Development Programme

• Option to spend a year working in industry, or undertake an entrepreneurship year

• Opportunities to study abroad

• Study alongside innovative companies based in Keele Business School

Business Management with International Tourism at Keele will prepare you for a career in the dynamic tourism sector by combining core business management principles with specialised tourism modules. You will explore topics such as sustainable destination marketing, global travel trends, and the interconnections between tourism and other industries. The curriculum emphasises sustainable practices and ethical policy development, addressing challenges like environmental damage, whilst recognising the diverse nature of the tourism industry.

Practical experience through internships and projects ensures graduates are well-equipped for diverse roles in tourism management and consultancy, while the programme also provides a strong foundation in essential business areas. This programme will ensure you are prepared for a fulfilling career, whether you’re drawn to adventure, culture, or the intricacies of global travel.

BA (Hons) Business Management with International Tourism is part of our dynamic suite of Business Management degrees, offering you a comprehensive understanding of key business and management principles. All our Business Management programmes share a common first year, where you'll build a strong foundation in core areas such as Marketing, Finance, and Human Resources, while also exploring the wider global business context - covering topics like international economics, politics, and society. You’ll also develop essential skills in data analysis and digital decision-making tools, crucial for today’s tech-driven business world.

From the second year, you will specialise, tailoring your studies to suit your interests and career aspirations. We place a strong emphasis on the purpose of business, sustainability, and ethics, ensuring you’re prepared to lead with integrity in an ever-evolving business landscape.

About Keele

Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.